Lavish And Busier Lifestyle Will Drive The Demands For Various Wipes In India: Bonafide Research

633 words - 3 pages

Improving standard of living, rising awareness towards health and hygiene, growing young population having busy schedule and increasing exposure of western culture are the primary growth driving factors for wipes market in India.

India wipes market is mainly segmented into two categories namely, wet wipes and dry wipes. All types of wipes fall under these two categories as baby wipes, facial wipes, medical wipes, etc can be available in both wet and dry forms of wipes. However, wet wipes are extremely popular rather than dry wipes among wipes users. Again the wipes have two segments according to its usage like personal care wipes and home care wipes. Baby wipes, facial wipes, feminine ...view middle of the document...

However, the wipes market is still at its infancy level. The consumption and penetration levels for the wipes products are low in India. The availability of substitute products such as cloth napkins and pocket handkerchief which is rationally used among Indian consumers hinders the demand for wipes products in the country. Furthermore, when water and soap are available there consumers avoid using products like wipes. Price sensitive consumers go with private label brands or unorganised wipes which restricts the growth of branded wipes market.

According to recently published report of Bonafide Research “India Tissues & Wipes Market Outlook, 2021”, India has witnessed incremental adoption of various types of wipes products in recent years. The wipes market is predicted to represent the CAGR of 18.6% during forecast period. The market has huge potential to grow in upcoming years as manufacturers are making efforts to fulfill the demand of consumers by introducing new variants along with innovative functionalities. Additionally,...

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