This website uses cookies to ensure you have the best experience. Learn more

Latin Culture Essay

613 words - 3 pages

Andrea Estrada

Be sure to keep in mind the culture of the group.  Provide a description of the culture and values of the group to support that your campaign will be appropriate.

Culture insights can help communicate our campaign more effectively in order to influence the behavior of the Hispanic community. Values of the Hispanic/Latino group that we would focus on would be the importance of language, family, and religion.
Hispanic/Latino teens respond best to bilingual ad messages—especially from English-language celebrities “who happen to slip in some Spanish” because it mirrors their own usage patterns.” (Cheskin Research, 2006). Research shows that even though Hispanics use every type of media, they do seem to have a special attraction to television and radio. (Sonderup, 2010) Therefore, our campaign would be most effective in this form of media.
Language is an important aspect in the Hispanic community. Our campaign should be ...view middle of the document...

Because language is an important factor for our campaign, we will make sure to have a bilingual staff, and Spanish and English billboards and commercials.
The majority of Hispanics believe that God is an active force in everyday life. Most Latinos pray everyday, most have a religious object in their home, and most attend a religious service at least once a month (Pew Forum on Religion & Public Life and Pew Hispanic Center, 2007). Faith and church are often central to family and community life. (Kemp & Rasbridge, 2004). Because religion plays an integral role in the Hispanic/Latino lifestyle, our campaign billboards will be strategically placed by nearby Churches to help educate the community.
“Familismo is the value of family over individual or community needs and the expression of strong loyalty, reciprocity, and solidarity among family members.” (Smith, 2000). Family plays and important role in the Hispanic culture. Billboards and television commercials focusing on motor vehicle safety will depict Hispanic families. My depicting Hispanics in these forms of media, it will provide a sense unity, cohesion, and a stronger will to protect loved ones from the dangers of motor vehicle related accidents.

“Building Our Understanding: Culture Insights Communicating with Hispanics/Latinos”. Creating a culture of Healthy Living. Retrieved online from ols/pdf/hispanic_latinos_insight.pdf
Cheskin Research (2006). Hispanic teens are the new avatars of cool. Redwood Shores, CA: Cheskin Research. comScore Media Metrix (2010, March 11). Hispanic online population increases by 3.3 million,Top 20 websites.
Kemp, C. & Rasbridge, L. A. (2004). Mexico. In Refugee and Immigrant Health: A Handbook for Health Professionals (pp. 260-270). Cambridge: Cambridge University Press.
Smith, A. (2000). Ethnomed: Mexican cultural profile. Available at
Sonderup, L. (2010). Hispanic marketing: A critical market segment. Advertising & Marketing Review.
Tracy, K. (2004). Reaching the U.S. Hispanic audience is easier said than done. Video Age International, 24(5). Available at:

Other Papers Like Latin Culture

Hispanic Identity Essay

1528 words - 7 pages on the historical events and relations. This proposition has some merit because the truth is Latin American identity has been indeed formed via historical events and relations (Wade, 2003). The ingenious populations were of course the native habitants of Latin America with their own languages, culture and so on. When Spanish and Portuguese colonists arrived their brought with them their own language and traditions plus they also brought in

Syncretism Essay

1074 words - 5 pages city of the Roman Empire Latin was the language spoken by several thousand of people in and near Rome. In a little over a century, the Latin Romans would fall under the Etruscan kings and thus, Latin’s evolution was affectively influenced by them. Later on, Latin was also affected by the Celtic migrations and their Northern Italy dialects and by the dominant culture of the Greek. Then its spread will quickly reach not only reach a large part of

Rob Parson At Morgan Stanley

693 words - 3 pages and Answer: 1- Describe the culture at Nickelodeon Latin America. Be specific. In Nickelodeon, the work environment is very comfortable where employees do not hesitate to share ideas and critique each other. All employees in Nickelodeon feel themselves responsible in a self-driven way. They appear to be creative and goal oriented who can find solutions to any problems that may occur. Application of different guidelines through established

Human Resources in Latin America

4121 words - 17 pages famous saying stated, “it is not what you know, but who you know” (Flynn, 1994). Social referrals play a major role in Latin American recruitment since this culture feels threatened by uncertainty or ambiguity; in other words, Latin American employees tend to perform more efficiently when they work with individuals they know such as family members or close friends (Rao & Teegen, 2001, p.08). In Latin American culture, individuals value titles

Neocolonialism and Scientific Racism: Post-Independence Latin America

2288 words - 10 pages Neocolonialism and Scientific Racism: Post-Independence Latin America People can be ranked in hierarchies scientifically and certain races are superior, these simple concepts make up the base of scientific racism. This theory became popular in Europe in the 19th century. It classified people through hair texture and skin color. Arthur de Gobineau, known charmingly as “the Father of Scientific Racism”, created a further theory out of these

Nick Latin America Case

972 words - 4 pages Tara Swan at Nickelodean Latin America (A) Kelly Fitz-Gerald January 5, 2014 Introduction For this paper, the discussion will be geared towards the dilemma that Tara Swan faces in regards to Nickelodean Latin America. Tara Swan is the team leader of Latin America Nickelodean launch. This project was one that Swan was extremely passionate about and therefore was

Poverty in Latin America

1147 words - 5 pages Eugene Harmon Poverty in Latin America Inequality: The Most Political and Economic Problem in Latin America Throughout the years, Latin America has experienced dramatic political, social, and economic changes amongst its numerous countries. As time went on, various leaders brought grand ideas to the table in hopes of bettering the region. However, in most cases, the outcome was far from

What Is the Impact of Demographic Trends and Latin American Migration? Specifically in the U.S. International Political Role?

1648 words - 7 pages and the ones who built the nation as a whole. Original Native Americans were evicted and killed. Through the years mass migration of southern and eastern Europe opted for the American experience. In this panorama The Latin American immigrants would be the last culture to entered into action. Nowadays one the major policy discussion in

Consumer Behaviour

646 words - 3 pages . family influence is not as strong and well marked as it is on Latin American, this is due to different life styles, culture , education and traditions that define each region and give them a unique essence and personality. This essence and personality based on the facts already mentioned such as culture, education, etc changes drastically a consumer’s behavior and preferences, and that is why it is so important to consider it when analysing our

Inequality in Latin America

3224 words - 13 pages Although Latin America has faced many social, political, and economic issues within the last three centuries, inequality remains one of the most important, historical, and omnipresent aspects of the region’s culture. As Europeans took over Latin America during the time of colonization, they implemented many elitist social structures that have held strong and are evident today (Harris). Income inequality is the most visible and greatest

Lula Da Silva, a Revolutionary

1608 words - 7 pages required procedures and number of party members. Lula da Silva was a revolutionary due to the fact that he created reforms to improve working conditions, and reduced hunger and poverty through Brazil. -------------------------------------------- [ 1 ]. Ieda Siqueira Wiarda, "Silva, Luis Ignacio Lula da," in Encyclopedia of Latin American History and Culture, ed. Barbara A. Tenenbaum (NY, NY: Simon & Schuster Macmillan, 1996), 113. [ 2

Related Essays

Latin America Essay

2643 words - 11 pages tell in a different order and at a pace. The United States and Latin America have developed their own culture, but have look for inspiration to one another than they do elsewhere. Americans can argue that the relationship between Latin America and the United is more one sided, with the United States having a greater influence on Latin American countries than their influence on the United States. The United States is a melting pot of various

The Spread Of Vernacular Language Essay

567 words - 3 pages “All objects, all phases of culture are alive. They have voices. They speak of their history and interrelatedness. And they are all talking at once! Camille Paglia The history and the effects of vernacular language on culture in Latin America can date back to the twelfth century where vernacular language was used for means of religious inquiry, social class identification, and formerly, Latin was the most used language wherever a Roman empire

Women In New France Essay

1021 words - 5 pages space for a variety of nationalistic expressions to appear. An example of this would be Mexican mural paintings achieved world acclaim. When Latin America was hit by the Great Depression in the 1930's it pretty much ended the neocolonial system. This created an opportunity for Latin American politicians, artists, and intellectuals to redefine this region's culture when thinking along nationalist lines. Getulio Vargas led this redefinition in

History Of Venacular Language Essay

934 words - 4 pages brought on the rule of the Visigoths who spoke a German vernacular which made it difficult to communicate in Spanish. The Islamic people invaded Spain in A.D. 711 which led to the spread of Vulgar Latin throughout the Peninsula (Pimsluer, 2013). The Islamic people brought their culture and Arabic language to parts of Spain. The effects of the Islamic Moors conquest did not reach all parts of Spain which contributed to the spread of Spanish. Many