This website uses cookies to ensure you have the best experience. Learn more

Las Vegas, Usa: Portrait Of A Market Leader

2163 words - 9 pages

1.Introduction:Las Vegas is the most populous city in the US State of Nevada, and an internationally renowned major resort city for gambling, shopping, fine dining, and entertainment. Las Vegas, which bills itself as The Entertainment Capital of the World is famous for the number of casino resorts and associated entertainment. A growing retirement and family city, it is the 28th most populous city in the United States with an estimated population by the U.S. Census Bureau of 603,093 as of 2008. The estimated population of the Las Vegas metropolitan area as of 2007 was 1.836.333.Established in 1905, Las Vegas officially became a city in 1911. With the growth that followed, at the close of the ...view middle of the document...

Las Vegas alone, according to Rothman, has succeeded at perfecting the service economy, becoming a model of sorts for the rest of the country. "The colony became the colonizer," he writes, exporting a model of entertainment tourism for a nation entranced by the spectacles of multi-media consumer culture.Tourism marketing and promotion are handled by the Las Vegas Convention and Visitors Authority, which plays an important role in the destination being reliant on the stable basis of the product of room taxes. Its annual visitor's survey provides detailed information on visitor numbers, spending patterns and resulting. Furthermore, LVCVA put a lot of efforts into press and public relation activities to build strong brand identity, vital to the appeal of Las Vegas.Las Vegas in tourist brochures is described with following statement:"Las Vegas is not like other cities. No city in history has so explicitly valued the needs of visitors above those of its own population. All its growth has been fueled by tourism, but the tourists' haven not spoiled the "real" city; there is no real city. Las Vegas doesn't have fascinating, little-known neighborhoods, and it is not a place where visitors can go off the beaten track to have more authentic experiences. Instead, the whole thing is completely self-referential; the reason Las Vegas boasts the vast majority of the world's largest hotels that around 37 million tourists each year come to see the hotels themselves."Las Vegas markets itself based on excess. Nowhere else people could tour New York, Paris and Venice all in the same day. Nowhere else can an ancient pyramid and a medieval castle stand comfortably side by side. The impressions of Las Vegas in terms of both size and product, is a major reason why it appear to have no direct competition anywhere on the planet. Some people love Las Vegas. Others learn to hate it with equal intensity. But everyone agrees: There is no place else in the world exactly like it.3.Evaluate the findings that will lead to the growth or decline of international visitors to Las Vegas in the future•Finding that lead to the growth of international visitors to Las VegasOne of the main reasons that could lead to growth of international visitors to Las Vegas is its effective segmentation. Las Vegas several market segments: those who main purpose of visiting destination is gambling; conventional delegates; those whose purpose of stay is entertainment; and those who visit Las Vegas to get married. Marketing messages of Las Vegas are created to different segments. In exhibit 11.3 it could be seen that Las Vegas percentage of other segments are growing among business and vacation.What could influence the growth of international visits is value for money, whatever the budgets and tastes of traveler are, Las Vegas offers variety of choices and packages.Growth of the business travel, could lead to the growth of international visitors to Las Vegas. Further, with reinventions through...

Other Papers Like Las Vegas, USA: Portrait Of A Market Leader

Characteristics of a Good Leader Essay

3879 words - 16 pages Characteristics of a Good Leader Introduction Leaders have an important role within an organisation related to its success, productivity and the performance of the employees. The ‘fundamental task of a leader is to build and maintain a high performing team’ (Furnham, 2005, p.566). However, Yukl (2013, p.18) argues that there are numerous and diverse definitions concerning the concept of a leader as well as the term leadership, although a

Portrait of an Artist as a Young Man

921 words - 4 pages In A Portrait of the Artist as a Young Man, James Joyce describes Stephen Daedalus’ sense that words have colors. Stephen experiences a whole rainbow of color and emotion in this passage. He works his way through all seven deadly sins in the span of a single thought, and is struggling with his self worth, desires, and his destiny. In this complex emotional state, he visualizes words and feelings as color: the gleaming gold of his pride, the dark

Stephen In A Portrait Of The Artist By James Joyce

2541 words - 11 pages Stephen in A Portrait of the Artist by James Joyce Stephen Dedalus, the main character in most of James Joyce's writings, is said to be a reflection of Joyce himself. In A Portrait of the Artist as a Young Man, the reader follows Stephen as he develops from a young child into a young artist, overcoming many conflicts both internally and externally, and narrowly escaping a life long commitment to the clergy. Through Joyce's use of free

Criticism Of Diego Velàzquez's Las Meninas, Sebastiàn De Morra, And Baltasar Carlos And A Dwarf

4079 words - 17 pages , light, space, rhythm of line, and mass in such a way that all have equal value, he was known as “the painter’s painter,” as demonstrated in the paintings Las Meninas, Sebastiàn de Morra, and Baltasar Carlos and a Dwarf. Las Meninas is a pictorial summary and a commentary on the essential mystery of the visual world, as well as on the ambiguity that results when different states or levels interact or are juxtaposed. The painting of The Royal

The Key Elements Of A Portrait Of The Artist As A Young Man

1883 words - 8 pages The Key Elements of A Portrait of the Artist as a Young Man      James Joyce's A Portrait of the Artist as a Young Man provides an introspective exploration of an Irish Catholic upbringing. To provide the reader with a proper interpretation, Joyce permeates the story with vivid imagery and a variety of linguistic devices. This paper will provide an in-depth of analysis of the work by examining its key elements. The central theme of A

A Portrait Of The Artist As A Young Man : Role Of Epiphanies

1354 words - 6 pages A Portrait of the Artist as A Young Man will always be an inspirational book in the world of Post-Modernist literature. This book is one is which paved the road for books just like it, not only breaking free from the expectations of society but also warming our hearts by following the early stages of life of young Stephen Dedalus. This semi-autobiographical story is a symphony of subtle epiphanies, which are expressed through innate underlying

Comparing Flaubert's A Sentimental Education And Henry James’ The Portrait Of A Lady

2688 words - 11 pages Comparing Flaubert's A Sentimental Education and Henry James’ The Portrait of a Lady Henry James wrote of A Sentimental Education, "[Flaubert] takes Frédéric Moreau on the threshold of life and conducts him to the extreme of maturity without apparently suspecting for a moment either our wonder or our protest--'Why, why him?' Frédéric is positively too poor for his charge; and we feel with a kind of embarrassment, certainly with a kind of

The Adventures Of Huckleberry Finn: A Portrait Of Slavery In America

2280 words - 10 pages ;   THE ADVENTURES OF HUCKLEBERRY FINN: A PORTRAIT OF SLAVERY IN AMERICA by John Femia At the surface, Mark Twain’s famed novel, The Adventures of Huckleberry Finn, is a thrilling narrative told by a 13-year-old boy who embarks on a perilous journey down the formidable Mississippi River aboard a tiny wooden raft. The story’s sensationalism sometimes makes Huck’s journey seem unbelievable. Underneath, however, lies an authentic portrait

"Plug In, Turn On, Look Out" And "Portrait Of A Machine"

957 words - 4 pages Comparison between two poemsThe two poems, "Plug In, Turn On, Look Out" and "Portrait of a Machine" both talks about machines and they are related to our everyday lives. There are quite a few differences and similarities in the two poems, "Plug In, Turn On, Look Out" and "Portrait of a Machine".To start off with, the poem "Plug In, Turn On, Look Out" is warning everyone about how the machines would take over the world and teaching all of us what

A Comparative Study of the Philippines and Usa B.S. Nursing Curriculum

3191 words - 13 pages regulation to govern the Nursing education in the Philippines. USA educational foundations. On the other hand, religious convictions motivated the founding of the earliest American colleges, such as Harvard (1636), College of William and Mary (1693), and Yale (1701). In the 19th century rivalry among Protestant denominations, and competition among towns seeking a commercial edge over their rivals, were responsible for the creation of hundreds of

A deeper Look into the Life of Mother Russia's Great Leader: Joseph Stalin

535 words - 3 pages A Deeper Look into the Life of Mother Russia's Great Leader: Iosif Vissarionovich Djugashvili By Reyhan WatsonStalin: The Steel OneJoseph Stalin was born by the name of Iosif Vissarionovich Dzhugashvili, on December 21, 1879, in the Georgian village of Gori, a small town in the southern reaches of the Russian Empire. He was the third child born to Vissarion Dzhugashvili, a poor shoemaker, and his wife Yek aterina, who worked as a domestic

Related Essays

Role Of A Leader Essay

1044 words - 5 pages The Role Of A Team Leader In The Public Services Roles Of A Leader There are many different roles and responsibilities that a leader must have or have as many as they can. They don’t have to have them all because while being a leader they will be able to improve their skills and knowledge and will be able to gain more of the roles. These main roles are; * Enabler – They need to be an enabler to make sure the job has been/getting done

Flaws Of A Leader Essay

723 words - 3 pages Flaws of a Leader Being a bully leader Unlike the common bully, a bully leader uses fear or the threat of humiliation to silence critics or contrarian voices. These kinds of leaders do not all have the same personality. The most pernicious type of this kind of bully is the one who comes across as polished and sophisticated. Everything about him sends the message that he is the smartest person in the room, the one who will make the decisions

The Tasks Of A Leader Essay

594 words - 3 pages There are several ways of defining a leader. The one who leads others is a sim- ple and complete definition. But, then, what are the tasks of a leader? Leadership is a much sought after quality and every organisation needs good and effective leaders to lead the organisation to success and for achievement of its goals. Some persons are born leaders, for others leader- ship gets thrust upon. In a given organisa- tion, the Head of the

Interview Of A Healthcare Leader Essay

1391 words - 6 pages Running head: INTERVIEW OF HEALTH CARE LEADER Interview of Health Care Leader Jonell Benson University of Phoenix NURS/492 August 16, 2010 Charles Silveri Interview of Health Care Leader A leader is a person who has a vision (Owen, 2002). A leader has drive and is committed to achieving their goals and vision. Leaders focus their attention on problems that need to be fixed, and will tackle the situation at hand. Leaders are