Lady Gaga Essay

2069 words - 9 pages

Lady Gaga
BSAD 685: Services Marketing

Byron Emerson
06/09/2012
Summary:
Lady Gaga, an artist that was finally getting a break and beginning to make a name for herself in this hectic, vicious shark tank Americans call the music industry, had a very tough decision to make for her upcoming tour. Her singles, visuals and social responsibility were major drivers to her building success and she was becoming very marketable as far as image goes. The public accepted her amazing voice, talented dancing, and loved how active she was in communities around the world. It attracted the idea to co-headline a tour with one of the most influential and pioneering sound and figure in urban music. The ...view middle of the document...

This brought chaos to the music industry and wrecked Kanye’s image to where he took a year hiatus and moved to Japan. This also put the management team of Lady Gaga into a predicament like no other. Lady gaga and her team were left with three options. They could go on with the tour as is (without West), scale the tour down, or cancel it.
If you were Troy Carter, which of the three touring options would you pursue for Lady Gaga?
If I were Troy Carter I would choose a modified version of option 1. I would headline the tour with Lady Gaga and depending on the region, be joined by musical guests. She already had a tour set in stone with a great entertainer who has proven to sell out arenas worldwide. With the addition of the release of her second album, numerous number one singles, three VMA awards, and a lot of attention, she was very marketable and her demand was at a high level (Lovelock, 273). The “Lady Gaga & Friends Tour” would tour the world and request the partnership of various artists in different regions. The entertainment industry, like any other industry, is catered to an audience which is also the customer base. People or fans listen to, follow, and idolize their favorite musicians, actors, athletes and show an enormous amount of customer loyalty (Lovelock, 60).
This would be a great opportunity to segment the market (Lovelock, 187) by region and allow other big names in the music industry to grow with Lady Gaga. A tour like this is uncommon and would bring a lot of publicity and following to the tour. True fans like to travel with their favorite artists to multiple shows and if you have the opportunity to see a few other performances with Lady Gaga, then that’s enticing. Financially, there could be a fixed, lower rate to pay these special guests, depending on their schedules and near future plans. Each guest would only do a handful of shows, so their traveling expenses and pay would be less, as well.
How much money does Lady Gaga stand to gain (or lose) under each option? In your view, do the potential rewards justify the investment? Can Carter do anything to mitigate the risks of pursuing a solo tour?
Option 1: Lady Gaga could gain or lose an enormous amount of money by considering the solo tour. The start of cost of $12 million to get the tour off the ground is substantial, but may be accommodated by merchandise, album sales, brand sponsoring, ticket sales, etc. The fixed costs of the modified Option 1 decrease by paying the guests a lower percentage that Kanye’s overall percentage would have totaled. Option 2: Forces Lady Gaga to downsize the tour and cover the tour alone with minimum-named openers. The fixed costs would decrease along with the risk of losing millions, but so does the credibility and potential to gain millions. She may be forced to conduct back-to-back shows and return to certain venues which would cannibalize certain market segments (Lovelock 114). She may have to restructure the venue lineup, as...

Other Papers Like Lady Gaga

Vampire Diaries and Twilight Essay

1101 words - 5 pages is not all about the music. At one point in time it was but in two thousand fifteen it is more about the person you show to the world, the persona of fashion that describes you and your music. All artist want to ‘WOW’ their audience, their style is where they do so without their vocals. Big Pop music names like Lady Gaga sparked gossip while her albums were dropping. She would wear outfits such as bubbles, meat and garbage. No human ever would

Music In Modern Times Essay

1042 words - 5 pages solo artists such as Lady Gaga, Beyonce, Chris Brown, Brittney Spears, Rihanna, and Justin Bieber do not write any of their material. Because they have sold out to big companies, they write all of the music for them with the intention of solely making big money, not for releasing good music. These companies have also changed the persona of many artists. For example, Lady Gaga started out as a respectable artist, writing her own music and not having

Deal With Spotify

738 words - 3 pages Zeppelin, Eric Clapton, P-Diddy, and Jason Mraz. And yet, there are many left unsatisfied. Artists such as Lady Gaga complain about the pitiful $160 she received from 1 million plays of ‘Poker Face’ on Spotify. Consumers complain about the $10 per month price tag to get Spotify on their smartphone. Labels haven’t said much. Yet. The truth is that Spotify is a good revenue generator for labels – indeed many reports suggest Spotify is second only

Elvis & Rock and Roll

660 words - 3 pages taken bits and pieces of music that they enjoyed and incorporated it into their own work. In many cases it can even be viewed as a compliment, because one musician was inspired enough by another to use a similar style. This sharing of style still happens today, and can be seen in many popular songs we hear on the radio. For example, Lady Gaga’s “Born This Way” resembles the style of Madonna’s 1989 hit “Express Yourself”, and Lady Gaga has openly

Human Rights

1563 words - 7 pages . They will do whatever it takes to get gay marriage legalized. They are trying to prove that banning it in states is not just going to push the issue away. As long as they stay determined and motivated, they will not stop fighting. Even some of the biggest influential celebrities like Miley Cyrus, Lady Gaga, Josh Hutcherson and more both support and help donate to same-sex marriage causes of organizations.(Anschutz Corporation) (Huffpost Gay

Purposes of a Music Video

633 words - 3 pages 1987- 1989 – MTV had reached 6.7million homes. 1990 – MTV UNPLUGGED. * Music videos can promote directors as well as they gain artistic credibility. SYNERGY – Music and TV - e.g 8 mile, Eminem Product placement – Lady GaGa Record Label / producer Lesson two: 1981-1991 – “rise of the directors” Chris cullingum – very strange yet artistic videos for music. Style – the way in which something is said or done

Borrowed Home

835 words - 4 pages life. Shopping with Teri was one laugh after another. They tried on clothes they would never consider wearing and put together outfits even Lady Gaga would think twice about. What they walked out with was a summers worth of new fashion. “I don’t think I can.” Kristin was and always would be an introvert. And she was ok with that. Sure, being outgoing like Teri or Lori would be better, but Kristin just didn’t think she could step out of

Oprah

1028 words - 5 pages any kind. Oprah has organized feminist rallies to promote female empowerment and support against domestic violence against women. Oprah also supports the LGBT (Lesbian, Gay, Bisexual, and Transsexual) Community across the country and has provided help for these organizations. Most recently, Oprah partnered with Lady Gaga to promote self-esteem for people struggling with the acceptance of their sexual orientation or identity through the “Born this

Fashion Rules

829 words - 4 pages thongs with your super low waist skinny jeans. I love skinny jeans, especially when they are low waist: I hate having to hold my breath just to be able to close my front zip. However, we have all been through the inconvenience of sitting down wearing those super low pants: the paranoia of having our underwear uncovered. I agree, it may look cool on Rihanna or Lady Gaga, but it doesn’t look very sexy if you’re sipping a cocktail on a terrace with

Beats Electronics

775 words - 4 pages it’s demographic is shown to be astronomically successful in the case of Beats Electronics. It’s not just that they brought to the market a great product as much as it is how they went about it. Bringing in the right manufacturer in Monster Electronics, creating a brand logo with plenty of recognition through professional athletes like LeBron James, and well known musicians like Justin Bieber and Lady Gaga, as well as packaging their product in

Musical Growth

753 words - 4 pages a piece from an artiste like Lady Gaga. This song is also in quadruple meter. The drum piece is basically the same through the whole piece with synthesis by the keyboard in the middle. The form of this piece is as follows; AABB (verse), CCDD (chorus), EE (bridge) and then back to CCDD. This pattern is repeated throughout the song. After two cycles, there is a break in the beat but it comes back at the same pace and the tune is continued to the

Related Essays

Lady Gaga Case Study

1905 words - 8 pages Lady Gaga Case 1) As Troy Carter the option I would pursue for Lady Gaga is the first one which is of continuing with the arena tour. It does not make any financial sense to cancel the show completely given the fact that they have already incurred sunk cost of $4 million in developing the Fame Kills Tour with Kanye West and this amount cannot be recovered. So the third option is out of the picture. In any business, those who take risks can

Ecommerce Essay

839 words - 4 pages This past week, I read three social media case studies on Lady Gaga, the Ford Fiesta Movement, and the Greenpeace protests against Nestle` in the palm oil controversy. After reading “Lady Gaga: Born this way?” I was impressed by her utilization of social media to successfully interact with her fans. Her passion for her time-consuming work and building a following on social media took over many aspects of her personal life, prohibiting her from

Understanding The Arts Essay

1072 words - 5 pages a perfect example of today’s performing artist would be lady Gaga who is known to not just have a powerful voice but make statements as well through her various outfits, wearing a meat dress (Below) as a political statement against the United States Armed forces which discriminated against homosexual servicemen and women (Ganz, 2010). Lady Gaga Meat Dress 2010 In conclusion art is what we deem it to be; a form of media used to express

How Different In Cosmetics Advertising Between Thailand And The United Kingdom?

2278 words - 10 pages name. For example, Lady gaga is a famous singer in the present, Lady gaga and Mac cosmetic are cooperating to create the new Mac cosmetic collection under Lady gaga name. Lady gaga is creating the new color of the lipstick, the name is “Viva Glam Gaga” this collection has a overwhelming respondent from the Mac customer (Vena, 2011). Mac cosmetics company and Lady gaga have mutual benefits in this strategy. Fifth, the fantastic and inexpensive