Transforming to an E-Business Model
This project provides you an opportunity to assume a specific role in a business situation. You then apply the competencies gained in this course to develop a solution for a business problem related to an organization’s transformation to an e-business model.
Learning Objectives and Outcomes
You will be able to:
* Gain an overall understanding of an e-business transformation capitalizing on the advent of the Internet technologies and Web applications in a specific business situation.
* Summarize your understanding of implementing social networking applications into an ...view middle of the document...
This activity allows a small group of students to fulfill the roles of various business employees as they consider a potential transformation to an e-business model.
You are an information technology (IT) Web specialist working for Up-North Fishing Outfitters (UNFO), a Michigan Corporation. UNFO is the premier source for those fishing in northern Michigan. It provides equipment, apparel, watercraft, safety gear, and other products for both local and tourist anglers. Corporate headquarters is located at the main retail location in Grayling, Michigan, and the company has eight other stores located in the major fishing hubs of the state––Marquette, Ironwood, Escanaba, Newberry, Ludington, Traverse City, Alpena, and West Branch.
UNFO’s senior management conducted a study on the feasibility of transforming to an e-business model. After extensive research, interaction, and feedback from employees throughout the company, the management decided to pursue an e-business transformation. The senior management is committed to and supportive of this e-business transformation because of the potential of the...