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Kudler Fine Foods Essay

1711 words - 7 pages

By outsourcing your photography to a professional photographer you have the comfort of knowing that the person has the knowledge and background to make the correct adjustments to whatever scenario arises. They should have all of the necessary equipment to make sure your photographs are of the highest quality possible. With the background and education, you can expect that they have a keen eye that will position you in the proper places, angles and lighting that would make your photo superior. One would also believe that because they are a professional, they would only present you with the highest quality. This would be accomplished by them utilizing the latest applications, the best ...view middle of the document...

You will also have the ability to make changes on the fly, as you see fit without having the hassle of someone telling you they can’t or that there will an additional expense for the added time and labor. You will in essence, remove all of the burdens you are faced with when outsourcing the job. One of the cons that you will now have is that you must make sure you legally obtain the proper licensing and permits, set up the correct accounts, handle the taxing authority and have all necessary liability insurances to cover you in the event that someone were to bring forth litigation upon you. Time constraints that you may be faced with are another variable that is not often looked at. How many hours are you going to be able to devote to the business as opposed to your normal everyday duties in life? Many of us do not and will not factor that in to the equation when we think that keeping it in house is a better solution to solving the problem.
Having the ability to take the photographs in an open setting that you can design due to having an in-house employee handling the duties can also add more to the bottom line of the business. Being able to take the time to arrange the products, people and props without having first having to worry about the rate you are being charged can allow for a more creative shoot. Props can be moved around as needed, lighting can be adjusted accordingly, products can be arranged, rearranged or completely removed as you see fit. When using an outsourced provider, you are in essence limiting yourself or restraining yourself because of the charges you will ultimately incur. After having taken the photos, you also have the ability to layer them, change the color scheme, add and remove objects all without having to continually look at proofs that are being sent back and forth from your outsourced company.
The equipment you will need to handle photography in-house would be a camera and the one preferably is a Single Lens Reflex camera. One of the reasons you would want to have this type of camera is because it allows you to capture exactly what you see through the viewfinder. Another reason for utilizing this particular camera is that the SLR is great for taking different types of photos using different back drops, lighting conditions and poses. The different scenarios cause the necessity to change lens which the SLR allows for. The lenses for the SLR camera that you will most likely use are telephoto or zoom lenses for the in-house photography sessions.
For optimal photography you will need artificial lighting in the area you are utilizing. This will give you the effects that you will need for the shots you are taking or the outcome you desire. A lighting tent is a great option for this. The most common types of flash that you will need are the remote-firing flash; this will allow you to get the appropriate results for the photo in the scenario that is taking place. What is quite possibly the most important piece of...

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