Kudler Fine Foods Essay

963 words - 4 pages

Kudler Fine Foods
Gregory Salazar
Mkt/421
April 10, 2013
Jose Medina
Kudler Fine Foods
Introduction
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and Encinitas. Each store has approximately 8,000 square feet of retail space conveniently located in a fashionable shopping center. Each Kudler ...view middle of the document...

Kudler’s strategy is in expanding services, and a frequent shopper program (University of Phoenix, 2013). In order to leverage the frequent shopper program Kudler’s is collecting existing information in order to create a more intimate relationship with their customers. Kudler is currently in the process of developing a new system of tracking sales and financials, this will allow for the company to track customer purchase behavior over time.
To help Kudler accomplish these goals, the marketing department developed a couple of marketing initiatives that will assist in the improvement of sales and profits, and help reduce costs. Kudler plans to separate from the competition by offering each customer a delightful and pleasing shopping outing, by its product selection, and experienced, knowledgeable staff, as well as a wine steward for customers that may be intimidated.
Next Kudler will try to encourage its customer base and loyalty to the company by introducing a loyalty points program. This will allow for customers buying habits to be tracked and allow Kudler to target specific customers. Currently Kudlers tracking system is out dated and wants to enhance the system giving the company a better and more accurate way of tracking the demographic information and buying trends of each customer (Kudler Virtual Organization, 2013).
Importance of Marketing Research
Marketing research is of the upmost importance for any business or company to be successful in such a competitive market. Marketing research is procedures that develop and analyze new information about a market. Marketing research may involve use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2011). To ensure the success of Kudler Fine Foods the marketing research must be in depth in order to be or remain a successful and competitive organization. The key to Kudler’s success will be about building a long-term, profitable consumer base. Loyal consumers are usually more profitable due to frequent visits.
Developing...

Other Papers Like Kudler Fine Foods

Kudler Fine Foods Essay

880 words - 4 pages Kudler Fine Food's Frequent Shopper Program Rey Dela Cruz BSA310 March 19, 2011 Morris Polston Kudler Fine Food's Frequent Shopper Program Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and

Kudler Fine Foods Essay

945 words - 4 pages demonstrate strong management. A manager that can incorporate Porter’s Five-Force Model is one that recognizes the threats to the company’s profitability and ultimate position in the industry. This paper will explore the management functions of Kudler Fine foods using the Porter’s Five-Forces Model. This paper will also exam the use of technology and the internet and how it affects management. Kudler Fine Foods is a gourmet foods shop founded by

Kudler Fine Foods-Strategy

1654 words - 7 pages Kudler Fine Foods-Strategy University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over

Kudler Fine Foods

1305 words - 6 pages Kudler Fine Foods Kudler Fine Foods People have a passion in their lives that encourages them to follow their dreams. Kathy Kudler’s followed her passion for gourmet cooking and opened Kudler Fine Foods in 1998. Kudler Fine Foods is on the way up by an increasing presence in Encinitas, La Jolla, and Del Mar. These outlets offer a wide selection ranging from seafood to meats and alcoholic drinks to bakery products. The products offered are

Kudler Fine Foods Info

2762 words - 12 pages Kudler fine foods 1750-2100 words well written and researched, comprehensive, new hrm strategy how it all fits together. Recommendations and justifications for: • 5 new positions, including job analysis, job descriptions and qualifications, one should be a first-level manager. • Training and skills enhancement program, mentorship. • Methods for evaluation & discipline performance management and appraisal systems. • Compensation and

Kudler Fine Foods - 1138 words

1138 words - 5 pages Virtual Organization Identify the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate the organization’s success Kudler fine Foods, this is Kudler fine foods Stakeholder Analysis We do have some stakeholders that we monitor. We view stakeholders as those entities, internal or external, who could affect our organization or be affected by

Kudler Fine Foods - 1118 words

1118 words - 5 pages 1 Individual Assignment: Marketing Research MKT/421 By: 2 Due to its recent growth, the gourmet grocery store of Kudler Fine Foods needs to expand the services it offers, improve operating efficacy, and increase its purchase cycle. Marketing research in developing Kudler’s marketing strategy and tactics is essential to their success. Opportunities for growth in marketing research (and other issues affecting such research at

Kudler Fine Foods - 1722 words

1722 words - 7 pages ., L. P., Dennis, A. R., & Hung, Y. C. (2009, Fall). Individual Swift Trust and Knowledge-Based Trust in Face-to-Face and Virtual Team Members. Journal of Management Information Systems, 26(2), 241-279. 6) Zigon, J. (1997). Team Performance Measurement: A Process for Creating Team Performance Standards. Compensation and Benefits Review, 38-47. Week 4 Learning Team Assignment Part B: Kudler Fine Foods Key Issues Kudler Fine Foods Key Issues

Kudler Fine Foods - 1132 words

1132 words - 5 pages Running head: KUDLER FINE FOODSKudler Fine FoodsRobert BeardUniversity of PhoenixKudler Fine FoodsIn 1998, entrepreneur Kathy Kudler turned her passion for gourmet and specialty foods into a new business named Kudler Fine Foods. Beginning with a single store located in La Jolla, California, the business grew and prospered. Kudler opened a second store in Del Mar and a third in Encinitas. A fourth store is in the planning stage for Carlsbad

Kudler Fine Foods - 668 words

668 words - 3 pages Issues with Kudler Fine Foods MTG 521 2010 Issues with Kudler Fine Foods People often think issues are problems. Issues are actually the proposal to solve problems. The first step in problem-solving is the definition of the problem or the root of what it is that causes the issue at hand. Problems should be a negative expression; whereas issues should be positive expressions. “Decision making occurs as a reaction to a problem

Kudler Fine Foods Marketing

2588 words - 11 pages Kudler Fine Foods: Marketing Jennifer Weaver University of Phoenix Dr. Joseph Bucci Week 4 MMPBL/502 Managing the Business Enterprise Introduction Kudler Fine Foods, a three-store epicurean chain in the metropolitan area of California, is exploring expanding its catering service. A dynamic and cost-effective marketing strategy will be essential for the gourmet specialty store to offer the service and turn profits. One

Related Essays

Kudler Fine Foods Essay 979 Words

979 words - 4 pages Differentiating Between Market Structures in Kudler ECO/365 Differentiating Between Market Structures in Kudler Kathy Kudler started Kudler Fine Foods out of La Jolla, California, in 1998 (Apollo Group Inc., 2011). With the success of the original store, she the opened stores in Del Mar and Encinitas California. Kathy Kudler came up with the idea for these high-end food stores as she has a fondness for cooking gourmet food

Kudler Fine Foods Management Essay

1248 words - 5 pages Running head: KUDLER FINE FOODS MANAGEMENT Kudler Fine Foods Management University of Phoenix Managing the Business Enterprise MMPBL 502 Week #1 Kudler Management Kudler Fine Foods Management There are many businesses in the U.S. owned by women. According to the Service Corps of Retired Executives (SCORE), a nonprofit organization dedicated to entrepreneurial education and the formation

Kudler Fine Foods Individual Essay

1363 words - 6 pages Introduction to Kudler’s Fine Foods Established in San Diego, California by founder and owner Kathy Kudler, Kudler Fine Foods is one of San Diego’s upscale specialty food stores. Kudler Fine Foods have experienced exponential growth. From its humble beginnings in 1998 when the first store opened, Kudler Fine Foods has expanded to meet the demand of its customers. With three stores in San Diego’s most distinguished localities, Kudler Fine

Kudler Fine Foods Essay 983 Words

983 words - 4 pages Kudler Fine Foods Virtual Organization Monica Miesner Accounting Information Systems/ACC542 December 13, 2010 Sanders Moran Kudler Fine Foods Virtual Organization Kudler Fine Foods