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Kudler Fine Foods Essay

2032 words - 9 pages

Characteristics of Accounting Information Systems
Craig L. Granville
ACC 542
April 15, 2013
Edgar Coronel

Characteristics of Accounting Information Systems
In the San Diego, California area there is a gourmet food store company named Kudler Fine Foods. This company was founded by President Kathy Kudler a few years ago and has three different stores located in various areas of California. Location of these stores are located in La Jolla, Del Mar and Encinitas. Her dream of the store was to create a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could and would want in their pantry (Kudler Fine Foods, 2013). However, she would ...view middle of the document...

The first is (1) the scope and the second (2) how Kudler can scan the environment. 
"Firms can examine the environments at four different levels of specificity: the general environment, the industry, strategic groups and direct competitors" (Gomzez-Mejia & Balkin, 2002, p. 161). Examples of general forces from the environment are macroeconomics, government, technology, resources, laws and legislation, ecology, and the labor market. The industry described a group of companies in a market segment with similar or comparable product groups. "If a company participates in multiple business activities, it is usually considered to be in the industry in which most of its revenues are derived" (investorwords, n.d.). Comparison can also be useful for one or more product groups in case of a diver's product portfolio. Important to know from the industry level are the new entrants, treat of substitutes, suppliers and customers. New entrants can increase the competition. "Higher quality, lower costs, more features, and safety considerations ..." (Gomez-Mejia & Balkin, 2002, p. 162) are examples of threats of substitutes. Kudler's purchase activities play an important role for the company. Excellent purchasing can influence the quantity and quality of the product portfolio services, but also the costs for the company. This is important for the business because most " ... customers prefer higher quality and better service at lower costs" (Gomez-Mejia & Balkin, 2002, p. 162). Another method for analyzing the environment is to make a PEST analysis. "PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit" (Businessballs, n.d.).

How to scan the environment
Gomez-Mejia and Balkin (2002) calls four general components, which are useful concerning continuously scanning. These components are scanning, monitoring, forecasting and assessing. "Scanning and monitoring are concerned with interpreting current or past environmental information that the firm believes is consequential to strategic decisions ..." (Gomez-Mejia & Balkin, 2002, p. 160). Forecasting is trying to get a clear picture about the future. This is not risk-free because it is difficult to predict the future. After collecting the information from different levels from the environment, it is important to evaluate and analyze these data and translate this in opportunities and threats for the company
Key Business and Accounting Information
Kudler needs to use the latest technology to stay ahead of its competitors. One of the areas of concern is their operating system that is being used to collect the information for its clients. Information system that is being collected can be any combination of people, hardware, software, communications networks, data resources, and policies and procedures that store, retrieves, transforms, and being able to disseminate the information within...

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