Kroger Mobile Application
Kroger grocery began over 130 years ago in 1883 in Cincinnati by a man named Barney Kroger. He built his business on the motto: “Be particular. Never sell anything you would not want yourself” (“History of Kroger”, 2014). Kroger has delivered a wide variety of items for its customers since day one. These items include baked goods, a pharmacy, deli, home décor and an assortment of other goods. In the recent years Kroger has launched a mobile application for its customers. The launch has enabled Kroger to provide an even more personalized approach to shopping in its stores.
Mobile Application Features
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These points can also be tracked by the mobile app; along with the point expiration dates. Another great feature the application provides is that if a customer was outside of the local area and needed to find a Kroger, he or she could find the closest store to his or her location by using the application. Kroger has also branched out to different types of markets such as jewelry stores and medical clinics. The mobile app offers a direct link to the website of each. Finally, the app offers the ability to refill prescriptions, view the weekly sales ads and even order food for pickup from the deli and bakery.
Future of the Kroger Mobile Application
While the application seems all-inclusive, there is always an opportunity to grow. Currently, Kroger mails out coupons for items in the store based on data from recent customer purchases. If Kroger could determine which customers had the mobile application, they could forgo mailing coupons to those customers. Instead, the application could generate a notification to the customer’s phone that personalized coupons have been added to his or her loyalty card. Another way the mobile app could be more comprehensive is by allowing the customers of Kroger’s The Little Clinic to quickly check the clinic’s wait time instead of being forwarded to clinic the website. Similarly with the Fred Meyers jewelry stores owned by Kroger, customers with accounts could have the option to pay their bill through the app on their phone.
With Kroger competing against other big name grocery and supermarket chains,...