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Kroger Annual Report

867 words - 4 pages

A review of Kroger’s annual report.

Introduction
This paper takes a look Kroger’s fiscal year 2010 Annual Report.
Introduction
The first part of Kroger’s annual report is an introduction on managements responsibility for financial reporting and managements report on internal control. These statements are an introduction to the report and set the tone for the annual report. In this section Kroger states their firm belief in operating ethically and identifies the group that audits their financial statements as PricewaterhouseCoopers, LLP.
Selected Financial Information/Stockholder information
The next section contains selected financial information to give stockholders an ...view middle of the document...

Next is a very detailed account of Kroger’s Critical Accounting Policies. Some of the Critical Accounting Policies addressed are self-insurance cost, impairments of long lived assets, store closing costs, post retirement benefit plans, deferred rent and vendor allowances.
Following the Critical Accounting Policies is the discussion and analysis of Liquidity and Capital Resources which details net cash provided by operating activities, net cash used by investing activities and net cash used by financing activities. Also addressed are debt management, liquidity and the factors affecting liquidity.
The company Outlook discussion and Analysis is next and is a look at the future of the store and it’s performance such as taxes, sales and growth.
Report of Independent Registered Public Accounting Firm
Finally comes the Report of Independent Registered Public Accounting Firm, this is a report from the company who performed the audit of the company’s financial information and reviewed their internal controls. The company that Kroger uses is PricewaterhouseCoopers, LLC.
Following the report comes the financial statements that were reviewed and audited by the auditing company. First is the Consolidated Balance Sheet followed by the Consolidated Statement of Operations, Consolidated Statement of Cash Flow and Consolidated Statement of Changes in Shareowner’s Equity.
After the financial statements, the auditing company has a list of notes in regard to the financial reports providing further detail in regards to the numbers and policies used in determining the reports.
Last is a list of Executive Officers and Operating Unit Heads.
Key Factors
The key factors that influenced the company’s financial performance were lower interest expense,...

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