Kodak and Fujifilm
BUS 200 – Principles of Management
October 29, 2013
Describe the History and core history of each company.
Eastman Kodak Company was established by George Eastman in Rochester NY in 1882. In 1883, Eastman announced the invention of photographic film in rolls. The name Kodak was patent in 1888. He picked the unique name because he wanted a name that started and ended with the letter K. He also knew the name was different than any other names he has heard and would be unforgettable. Eastman as an inventor who introduced armature photopraphy placed its first camera on the market in 1888. The camera was pre-filled with 100 exposures, after ...view middle of the document...
Fuji produced optical glass in the early 1940s for military use. The dependent company Fuji Photo Optical was founded in 1944, but was absorbed back to Fuji Shashin Film after 1945. Many Fuji companies were made after the war, but all eventually became the Fujifilm Group.
Fujifilms mission is to be the recognized leader providing solutions to meet each customer imaging and information needs. As with any company Fujifilms also has their set of core values. They are individually and collectively, responsible for creating a positive work environment. They Demonstrate concerns for people and the quality of their work life. They invest in the development of their people. Fujifilm is customer driven has open communication thrives on team work, and has individual and organizational accountability.
Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
Kodak and Fujifilm both knew that the digital age was approaching quickly. Fujifilm CEO Shigetaka Komori said in an interview “the question was, what to do about it.” Fuji went further than just moving from digital to analog. The company begins to think outside the box and submerged itself into LCD TV’s and into the health field with its drugs using their chemical experts. Fujifilm set itself apart from Kodak by stepping out from the old and into the new.
Kodak knowingly knew that the digital age was at its heels stood by and did nothing to help itself become more modern and technological to keep up with its competitor Fuji. They hope to 2
keep themselves afloat by their long term customer relationships, since they were Fujifilm senior by 50yrs. They were trying to keep people into buying film when the public simply did not want to stay stuck in the stone-age. Instead of Kodak pursuing the new innovative life style of their consumers, they talked about it, but did nothing about it. By the time Kodak finally lifted its Blinders and was awaking from their old fashion ways and realized what worked before isn’t working now was too late.
Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
Other than Planning, organizing, controlling and leading, these two companies by far surpassed any of their other competitors. Kodak and Fujifilm embraced innovation and planning from top to bottom. They made their plans work by using S.M.A.R.T goals. Decision making was also crucial into determining the success to these two companies.
Kodak use these factors into placing its pre rolled film onto the shelves in America being the only company to cater towards the amateur photographer. In 1994 the Quicktake one of Apple’s first consumer digital camera was designed by Kodak. Fujifilm used their management skills in such a way to break into the medical and health field, I’m sure that took a lot of planning and...