Kodak M22 Instamatic – Old Video Cameras
Technology has changed greatly over the years. Specifically video cameras, they have decreased in the products size but increased in the quality over time. When video cameras were introduced back in the 1970’s, they were using an old film format as compared to digital in today’s era. As these video cameras were being developed and launched into the market for the first time, it reflected the way retailers could examine buyer behaviour. Even back when the first sets of video cameras were released, retail stores were mounting them on the ceilings not only for security purposes, but to track consumers shopping habits. This helps these stores better understand how consumers are shopping so they ...view middle of the document...
A retail stores product mix is important to upper management, as they want to ensure the best possible consumer experience. In order for the customer to be happy with a purchase, they need to have a successful in-store experience first. Video cameras that were introduced back in the 70’s were the start of a new way retailers could be impacted by buyer behaviour.
In terms of buyer behaviour behind consumers purchasing these video cameras, they were involved in complex buying behaviour. Video cameras were brand new to the market, and consumers were seeking as much information as possible. Unfamiliar products like these were introduced at an expensive price-tag. The Kodak M22 Instamatic was pricy during its release with a price-tag of approximately $3000, as Kodak was one of the first creators of the film format. As this was an expensive product, consumers who showed interest took extra time to gather information to see if the product would deliver a benefit that solved there consumer problem.
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