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Knowing Your Audience Essay

919 words - 4 pages

THE CHILEAN COPPER MINE COLLAPSE

The people in the audience and the key considerations

The main people in the audience are the miners’ families and their co-workers. It is important to consider the right tone and wording to use when communicating the information (Tennyson & Ray, 2005). The family members are very close to the miners and they will tend to be emotional. The employees will also be shaken because if it were under different circumstances it could have been them trapped in the mine.

Potential needs of the families

Family members require more details about accidents that befall their relatives while at work (Tennyson & Ray, 2005). They will need to know the exact time ...view middle of the document...

For the employees it is best done on a face to face basis because they would be in a better position to understand the circumstances under which their colleagues were trapped.

After the message has been conveyed, the right course of action is to ask the audience to seek clarity where they have doubt or where they need more information.

DRAFT COMMUNICATIONS

To the families (through the media)

A crisis has befallen one of our mines, the San Jose mine of the San Esteban Mining Company which is situated in northern Chile. The mine has suffered a huge rock failure and at the moment it is estimated that over thirty workers are trapped inside the mine at around 300 metres (Weik, 2010).

Rescue operations headed by the government which began soon after the cave in are still in progress. Boreholes have been drilled to locate the exact position of the workers but for now it has not been established where they are exactly (Fiscor, 2010).

The rescue operations are estimated to take some time and the families are encouraged to be patient has they will be updated from time to time about new developments. In the mean time plans are under way to ensure that as soon as the miners are located, food supplies, water and medicine will be sent to them as they wait to be rescued.

I encourage the family members to take heart as we are taking the necessary precautions to ensure that the miners come out safe and sound. We believe that the miners will be located within the soonest time possible and upon rescue, family members will be allowed to see their relatives as they receive...

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