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Kimberly Clark Corp.: Shopping For Virtual Product In Virtual Stores Case Study

427 words - 2 pages

1. What are the business benefits derived from the technology implementation described in the case?  Also discuss benefits other than those explicitly mentioned in the case.
-Store owners are able to see customer’s actions in the controlled area. It also gives privacy to a company. Competitors wouldn’t see the test. Although the new technology is expensive in to setup it is far less expensive than market tests
2. Are virtual stores like this one just an incremental innovation on the way marketing tests new product designs?  Or do they have the potential to radically reinvent the way these companies work?  Explain your reasons.
-They have ...view middle of the document...

-Virtual reality systems were mainly used by military for training but soon evolved and have been used by large companies like Kimberly-Clark. In my opinion, businesses like John Deere and other farming companies could benefit from deployments of virtual reality. They could test out machines that have yet to be built and create the design. Also, trucking companies could use them to teach truck drivers to drive in certain weather conditions. And of course careers with doctors and nurses should use virtual reality for training.

Kimberly-Clark, a consumer-goods maker, has created a virtual store to not only help retailers market their products but also sell them. Virtual reality technology was once used by the military for training but has now been evolved and is used in many industries thanks to Kimberly-Clark. The virtual shopping aisles is a goal to “help it better understand consumer behavior and make testing new products faster, more convenient, and more precise.” Although the virtual store can be expensive in to install it is far more cheaper than the old method of market testing. Manufacturers such as P&G, Coca-Cola, and General Mills use the technology to track the movement of customers and get their reaction. Results showed that store aisles with the virtual shopping sold more items. Tens of thousands of new packaged goods are being introduced since Kimberly-Clark’s new invention.

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