Our management team held a meeting for discuss about future of KGV on 03rd of October 2013, and we took important diction as follows,
• The First stage closure of all unprofitable small stores
• The all megastores continue as before.
• The Start an online shopping store.
•The outsourcing of the advertising and marketing department.
• Introduce of new products for both online and stores.
•The risks of involved with all the new dissections.
The closure of unprofitable small stores
According to the data of the our finance department, which are the most ...view middle of the document...
The Start an online shopping store
According to the KGV Marketing department it says more than 70% of last five years musical instrument sold by the internet, also 65% of consumers less than 30 years used internet for shopping. Therefore we decided to sell more than 50 % of our product via internet
The outsourcing of the marketing department
Also we made a decision regarding KGV’s marketing department for outsource, because of main expense of KGV is for marketing and didn’t achieve good result for what they spend. Also this is very important role to start new online business.
Introduce of new products for both online and stores.
KGV Management took a another very important decision to increase their profit introducing lack of new product like computer games, modern music, discount system for purchases.
Risks of above decisions
After all above decision there was a risk to combine all small stores old customers and need to promote good web site for online business; on the other hand elderly customers don’t have good online shopping experience.
Our KGV management team hope you also agree with what we mention above and how ever if you have any other opinion or ideas, we happy to discus with you. Please let us know your feedback; it’s very important to KGV’s future
Management Director (KGV)