This website uses cookies to ensure you have the best experience. Learn more

Kellogg Company Financial Analysis

554 words - 3 pages

Kellogg's (also Kellogg, Kellogg Company and Kellogg's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include Froot Loops, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive."
Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the ...view middle of the document...

[5] From 1969 to 1977, Kellogg's acquired various small businesses including Salada Foods, Fearn International, Mrs. Smith's Pies, Eggo, and Pure Packed Foods;[6] however, it was later criticized for not diversifying further like General Mills and Quaker Oats were.

Kellogg Company headquarters
After underspending its competition in marketing and product development, Kellogg's U.S. market share hit a low 36.7% in 1983. A prominent Wall Street analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments invigorated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million baby boomers rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers age 25 to 49 to eat 26% more cereal than people that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988, and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including Crispix, Raisin Squares, and Nutri-Grain Biscuits and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors: General Mills, who largely marketed children's cereals, and Post, who had difficulty in the adult cereal market.[7]
In March 2001, Kellogg's made its largest acquisition, the Keebler Company. Over the years it has also gone on to acquire Morningstar Farms and Kashi divisions or subsidiaries. Kellogg's also owns the Bear Naked, Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Gardenburger (acquired 2007) and Plantation brands. Presently, Kellogg's is a member of the World Cocoa Foundation.
In 2012, Kellogg's became the world's second-largest snack food company (after Pepsico) by acquiring the Pringles potato crisps brand from Procter & Gamble for $2.7 billion in a cash deal

Other Papers Like Kellogg Company Financial Analysis

Inter Company Financial Ratio Analysis

655 words - 3 pages Inter Company Analysis Britannia can be compared with its competitor on the basis of various ratios as mentioned below Current Ratio Britannia has a current ratio of 1.054 in comparison to HUL which has a current ratio of of 0.79.The high current ratio mainly is because of a more than proportionate increase of the Current Assets when compared to the Current Liabilities. Debt Equity Ratio There is a stark comparison between the two

Capitalizing on Healthier Breakfasts Essay

2243 words - 9 pages Running Head: [ Morgan - Capitalizing on Healthier Breakfasts ] Capitalizing on Kellogg’s Effort to Make Breakfast Healthier Andréica L. Morgan Post University BUS520.90: Competitive Intelligence William Robinson March 4, 2011 Summary of Analysis Kellogg Company, the leading producer of breakfast cereals, is focusing its sights on creating healthier versions of the products that have found their homes in the hearts of the American

American Corporation

1437 words - 6 pages American Corporation Analysis Week 3 Learning Team B Reflection XXXXXXXX Accounting 561 March 12, 2016 Professor Jason Williams American Corporation Analysis (Kellogg’s) Comparative and ratio analysis are important tool for investors and top company management in order to analyze and to determine organization’s financial performance. Comparative analysis is “changes in a financial statement's items over several accounting periods


1387 words - 6 pages (11.4%) is higher than Kellogg’s (10.5%) while Kellogg’s NOAT (1.75) is higher than General mills’ (1.05). For each dollar of sales, General mills earns 0.9 cents more profits than Kellogg does. For each one dollar of net operating assets, Kellogg realizes 0.7 dollars more sales than General mills does. 4. Before investing in either company, I would like to know more about the economic environment. Management objectives

Product Life Cycle and Micheal Portal's 5 Forces of Kellogg Company

1560 words - 7 pages revenue will now slowly drop in this stage but there is a possibility that the company will not go into debt (Kotler & Keller, 2012) 2.2 Porter’s five forces of competitiveness For customer-centered company, Kellogg needs to concern about its customer satisfaction in order to capture the market share. Therefore, improving the product and service quality is important to improve the company financial performance. The competition among companies may

General Mills

1652 words - 7 pages sheets and income statements for each company were used to perform common-size and financial ratio calculations. The calculations were then used to tabulate the industry averages. The four major competitors General Mills is measured against in this report are: • Conagra Foods, Inc (CAG) • Kellogg Company (K) • Kraft Foods Group Inc (KRFT) • Post Holdings Inc (POST) Historic and Financial Analysis DuPont Analysis An application of the

Employee and Labor Relations; Memphis Kellogg Plant

2972 words - 12 pages financial dollar that is the immediate issue. The Kellogg Company, though it is a large company, was not wise in seeing the backlash that was coming. In the midst of this, they even were giving their higher ups large bonuses and raises. They should have been more sensitive in the current Memphis situation than to operate in such a way. If an organization is truly committed to the success of their employees, this should include all of them, not

Pepsico Project

392 words - 2 pages Progress Report 1: PepsiCo Company background PepsiCo is a worldwide known food and beverage company. The ticker symbol for PepsiCo is PEP and stock trades at the New York Stock Exchange. The purpose of the auditor’s report is to provide an opinion assuring that the financial statements are correct and that the company is using them effectively in agreement with the generally accepted accounting principles (GAAP). The auditors provide the

P1 Introduction to Market Research Unit 10

1005 words - 5 pages what products or extensions it should develop and for whom. INTRODUCTION TO THE COMPANY Kellogg Company is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include the following Corn Flakes, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Bear Naked, Morningstar Farms, Famous Amos, Special K

Cereal Wars

1787 words - 8 pages ) dropped from $1.53 to $1.35 during the same period.” This struggles changes when in 1999 Carlos Gutierrez was appoint as the CEO of Kellogg, a longtime company insider, bringing the company to be the top cereal seller for the first time ever. He accomplished this by aggressively making the largest acquisition in Kellogg’s history when he purchases other companies. According to Fraser, Jill Andresky “the 2001 purchase of Keebler Foods Co., a

Heinz Sdsgdaghagh

4268 words - 18 pages investigating the allegations consists of directors Abelardo Bru, Peter B. Henry and E. Follin Smith. The Merger – Opinion of Kraft’s Financial Advisor The following disclosure supplements the discussion of the Selected Trading Multiples Analysis – Kraft, in the second to last paragraph at page 71 of the Definitive Proxy Statement. Based on Centerview’s experience and professional judgment, Centerview considered Kraft as a comparable company to

Related Essays

Company Financial Analysis

3806 words - 16 pages Company Financial Analysis Pacific Brands Release Date: 30th September, 2011 Table of Content 1. Ratios Summary 1 2. Financial Analysis 2 3. Recommendation 9 Appendix I: Calculation Illustrations 11 Appendix II: Further Calculation Illustrations 17 Appendix III: Figures 18 Appendix IV: Executive Summary 19 1. 2. Ratios Summary Ratios | Pacific Brands, 2010 | Industry | Unit | Liquidity | | | | Current

Financial Analysis Of Apple Company

1004 words - 5 pages Siraj Aburokba Susan Robertson Accounting 1A April 30 2014 Financial Analysis Apple I am not a huge fan of Apple products, although I am a big fan of their company. No matter what you read in the press or business press about Apple the fundamental business strategy at Apple is a financial one. Apple’s fundamental strategy is to squeeze as much profit possible from every sale it makes. Apple’s financial strategy is to maximize , a

Analysis Financial Statement Of Company

2282 words - 10 pages Financial Statement Analysis Paper Example 1: Dell Computer Dell Inc. Income Statement Revenue Cost of Goods Sold Gross Profit R&D Selling General & Administrative Non Recurring Others Operating Income Depreciation Expense Other Income/Expense EBIT Interest Expense Tax Expense Income from Cont Operations Net Income Balance Sheet Cash Short Term Investments Accounts Receivable Inventory Other Current Assets Total Current Assets Long Term

Shangri La Hotel Public Company Limited Business Analysis, Company Profile And Financial Analysis Jsb Market Research

954 words - 4 pages Shangri-La Hotel Public Company Limited Business Analysis, Company Profile and Financial Analysis Released On 9th July 2015 Summary "Shangri-La Hotel Public Company Limited Business Analysis, Company Profile and Financial Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, financial ratios, financial analysis, key