Just Trying To Help Essay

911 words - 4 pages

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BUSI5B815 Strategic Marketing Management MSc Management 2014/15
INDIVIDUAL SUMMATIVE ASSIGNMENT
Based on the Nespresso case study, complete the following tasks:
1. Identify the most critical marketing issue in the case and explain why this is.
(20% of marks, 400 words)
2. Formulate a marketing strategy that addresses the issue you identified in
Task 1 and explain the rationale of your marketing strategy.
(40% of marks, 800 words)
3. Prepare a contingency plan, based on your marketing strategy in Task 2, to
address either its potential weaknesses, or the changing environment.
a. If you focus on the potential weaknesses of your marketing strategy, you
will need to explain what weaknesses your contingency plan deals with,
and why they are either critical to deal with, or reasonable to ignore, in
formulating your ...view middle of the document...

Overall word limit 2,000 words maximum.

BUSI5B815 Strategic Marketing Management MSc Management 2014/15
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YOUR COMPLETED ASSIGNMENT MUST BE SUBMITTED TO THE MASTERS OFFICE
NO LATER THAN 3.00PM ON MONDAY 19th JANUARY 2015.
MARKING GUIDELINES
Performance in the summative assessment for this module is judged against the following
criteria:
 Relevance to question
 Organisation, structure and presentation
 Depth of understanding
 Analysis and discussion
 Use of sources and referencing
 Overall conclusions
Students are strongly advised to use Arial font size 12 for their assignments and to print
double sided.
Assignments must be typed or word-processed on A4 paper using 1.5 or double spacing and
with margins of 2-3 cm. Pages should be numbered and stapled together in the top left hand
corner. The word count should include all the text (plus endnotes and footnotes), but exclude
diagrams, tables, bibliography, references and appendices. Guidance on referencing can be
found in your year handbook.
You are required to submit an electronic copy of your assignment on DUO which will be put
through the plagiarism detection service.
The electronic version of the assignment which you submit on-line should EXCLUDE all
appendices and extracts from the companies' financial statements.
You are required to submit an electronic copy of your assignment on DUO which will be put
through the plagiarism detection service. The deadline is 3.00PM ON MONDAY 19th
JANUARY 2015.

BUSI5B815 Strategic Marketing Management MSc Management 2014/15
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PLAGIARISM and COLLUSION
Students suspected of plagiarism, either of published work or work from unpublished
sources, including the work of other students, or of collusion will be dealt with according to
Business School and University guidelines.

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