Perfect Food was established in 1981 in Alor Gajah, Melaka. The factory back then was small, operating a single oven line. In early 1984, two brothers, Sai Ah Sai and Sai Chin Hock, were invited to take over the factory as major shareholders. Sai Chin Hock's vision played an important role in the development of the company. He purchased a second oven line in 1989, a third in 1991 and a fourth in 2004. Before the participation of the Sai brothers, the company's biscuits were marketed through wholesalers. In 1985, Markins Corporation was appointed the sole distributor in the state of Johor. Gradually, over a period of six years, Markins grew and expanded to eight branches throughout ...view middle of the document...
By then it had covered more than 10,000 outlets of the modern and general trade. Now it has its name changed to Julie's Marketing with six branches and four sub-branches.
Our Vision is to be the leading quality biscuit manufacturer. We are confident that the quality of Julie’s biscuits matches, and in some cases better than many major renowned international brands. As such, we envisage “Julie’s” to be one of the leading brands in the international arena, in the near future.
Our Mission is to constantly upgrade our baking technology and improve the quality of our products so that we will always remain ahead of our competitors. We invest in contemporary high-speed equipment, upgraded our ovens and introduced new packaging to satisfy the various needs of the consumers.
OUR CORE VALUES
Julie’s is synonymous with quality.
Cleanliness and Hygienic
We believe in being the first taster of our own products.
We conduct business in a responsible and ethical manner.
Continue to create new products to satisfy the needs of the day.