Journey Essay

402 words - 2 pages

Background.
Padini began as a backend operation in Malaysia’s apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. It has entered the new millennium as a major force in Malaysia’s multibillion textile and garment industry, a brand leader involved in the distribution and retail of its own fashionlabels through 190 freestanding stores, franchise and consignment counters. Padini labels proudly carry the Made in Malaysia stamp abroad in Bahrain, Brunei, Cambodia, Egypt, Indonesia, Kuwait, Morocco, Myanmar, Oman, Pakistan, Philippines, Qatar, Saudi Arabia, Syria, Thailand and United Arab ...view middle of the document...

The vision of the Padini Group is to be the best fashion company ever. They aspire to be a global leader in the fashion and retail industry with the highest standards in design, manufacturing, quality, customer service, branding and innovation. As a creatively driven and design oriented group, they want to create fashion consciousness that is stylish yet affordable within our brand niches.
Padini began as Hwayo Garments Manufacturers Company, a sole propietorship manufacturing ladies garments and wholesaling the finished products to departmental stores in 1971. Then in 1973, Padini expanded into textile trading. In 1975, they entered the retail industry with the company's pioneer brand, PADINI. In 1999, padini joined the family of brands under the Group. The first of the Group's multi-brand shops, the Padini Shop, opened in City Square of Johor Bahru. The 11,000 square feet store showcased merchandise from Padini, SEED, PDI, Vincci, P&Co and ROPE. Today (as of 2013), there are 25 of these concept stores nationwide. A new brand, P&Co, was launched in the second half of the year.

In 2012, Padini Group was recognized as one of Malaysia's Top 30 Most Valuable Brands and valued by Interbrand at RM260 million. In same year Vincci was awarded Putra Most Promising Brand of the Year at Putra Brand Awards. Padini also signed Franchise Agreement with PT Gilang Agung Persada, regarding VNC franchise in Indonesia.

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