This website uses cookies to ensure you have the best experience. Learn more

Jones Blair Essay

2137 words - 9 pages

Imad Harrouk ID: 12100230

Jones Blair case study

Jones Blair Company is a privately held corporation that is a world leader in the
paint and coatings industry. Jones Blair Company produces, markets, and distributes architectural paint and coatings under the name brand of Jones Blair. The organization is currently headquartered in Dallas, Texas. Since 1928 their mission has been to provide the business community with the highest quality products while providing unparalleled customer service. Jones Blair consists of two divisions; Jones Blair high performance coatings and NEODARD. Their OEM, ...view middle of the document...

Approximately 50% of architectural coatings dollar sales are accounted for by do-it-yourself painters. Professional painter’s purchases account for 25 % of dollar sales. The remainders of architectural coatings dollar sales result from government export and contractor sales. Almost 60 % of annual architectural coatings sales are for interior paints. Exterior paint represents 38 % of sales. The percentage of households purchasing exterior house paint is considerably less than that for interior paint. The popularity of do-it-yourself painting particularly for interior applications has increased the paint and sundry item product line carried by retail outlets. Paint industry consumer research indicates that the average dollar paint purchase per purchase occasion is about 74.00$. The average dollar sundry purchase per purchase occasion is about 12.00$.The buying decision process for home improvements products is 1- Decide on project/ Product 2- gather information 3- decide on store 4- decide on product.

Segmentation describes the division of a population into more or less homogenous segments based on their acceptance and buying patterns of products or services. This JB market can be broken down into the following market segments and sub-segments.
This market can be divided into two geographic areas: DFW (urban) and non-DFW (rural). And each segment can be divided into two sub-segments: household (do-it-yourselfers) and professional.
To calculate market segments in % and in value, we know that
-  JB sales volume in 1955 was $12 million;
-  JB sales are distributed evenly between DFW and non-DFW accounts;
-  Moreover Mr. Barrett indicates that in the survey of retail outlets 70% of sales through JB’s DFW dealers went to the professional painter while 70% of JB’s sales through non-DFW outlets went to Do-it-yourselfers.
Thus here are the results of the calculation of the market segments in % and in value.
  | Household | Professional |   |
DFW | $ 1.8 M / 33.6M
= 5.4 % | $ 4.2 M / 14.4 M
=29.2 % | $ 6 M / 48 M
= 12.5 % |
Non-DFW | $ 4.2 M / 28.8 M
=14.6 % | $ 1.8 M / 3.2M
= 56.3 % | $ 6 M / 32M
= 18.8 % |
  | $ 6 M / 62.4 M
= 9.6 % | $ 6 M / 17.6 M
= 34 % | $ 12 M / 80 M
= 15 % |

Market share varies greatly among four markets.
According to the calculation, JB is strong in professional market with a 34% market share. There is a weak in the DFW area for the household segment with 5.4% and that is most probably due to mass merchandisers. Another weakness is that JB only represent 12.5% in the DFW area compared to non DFW area (18. 8%).
There is a relatively weak competition in rural markets.  However Wal-Mart, an effective competitor in non-metropolitan areas, is probably not a major threat in non-DFW.
 JB dominates in rural professional market with 56.3% share.

Jones Blair holds the high-end trade market catering mostly to do-it-yourself customers that want good service (information about how to...

Other Papers Like Jones Blair

Jb Company Essay

1190 words - 5 pages The Jones Blair Company is a small paint (coatings) producer in the southwestern United States. The company plant and headquarters are located in Dallas, Texas; and it does most of its business within this 11 county Dallas-Fort-Worth region, and also Oklahoma, New Mexico and Louisiana. Currently the company sells top quality architectural paint and accessories to various markets. The company also sells OEM materials to domestic and international

Has the Principle of Cabinet Government Been Marginalised by a ‘Presidential’ Prime Minister? Does It Matter?

2292 words - 10 pages /ministerialcodemay2010.pdf 2. M Foley, British Presidency: Tony Blair and the Politics of Public Leadership, Manchester University Press, Manchester, 2000 3. M Thatcher, Parliament and Cabinet Government Quotes,, retrieved November 5, 2010. 4. D Kavanagh, Politics Review, 2006. 5. Jones and Norton, Politics Seventh Edition, Pearson Education Limited, Essex 2010 6. C Short, An Honourable Deception, Free Press, 2004 7. Patrick

Jones-Blaire Case

1177 words - 5 pages . • Operate OEM coatings division, with a worldwide market • Sales in 2004 for Jones-Blair was $12 million, with a net profit before taxes totaling $1, 140, 000. • Sales increased at an average rate of 4% annually over the last 10 decades. • Increased research and development and labor costs did not affect their margins. • Distributes through 200 independent paint stores, lumberyards, and hardware outlets. • In an 11 counties around the Dallas

The New Labour

816 words - 4 pages from 'old Labour' economic policy" (Jones 2001, 697). 1.3 Hypothesis/Argument: I will compare and contrast different government policies from various governments at home and abroad. To establish whether New labour is actually novel in its initiatives and policies, or whether its various recent policies are simply stiched together old concepts to make Labour electable. 1.4 Plan: First, I will give a small amount of


563 words - 3 pages Income Support amongst many others.The UK was ranked as having one of the highest rates of child poverty in the UK in the 1980's and 1990's amongst OECD countries. ( It was during this time that Tony Blair announced in March 1999 to eradicate child poverty in the UK by 2020, and to halve it by 2010. Unfortunately this target was not met although progress was made in various areas. "Britain is still divided into haves and have-nots. We

Modern America

1226 words - 5 pages . “The Problem That had no name” would be buried for years for many American women, but Friedan writing from experience as a housewife, would start a wave of political change, a change to self-satisfaction as thousands of women saw their own faces staring back at them in pages of her writings (B. Friedan, 1963). In” Giving Women the Business: On Winning, Losing, and Leaving the Corporate Game” (1997) Barbra Jones a Senior Editor of Harper’s

Animal Farm

741 words - 3 pages English E.O.C.A The novel “Animal Farm” was written in 1945 by author George Orwell. George Orwell was the pseudonym of Eric Arthur Blair, a British writer born in Motihari, India in 1903. After serving in the Indian Imperial Police force, Orwell wrote “Down and Out in Paris and London,” an account of the conditions faced by the poor in France and England. Next, in 1936, he fought in the Spanish Civil War, which was his source of

False Claims, Brutal Behavior, and Sadistic Ambitions

1352 words - 6 pages but some animals are more equal than others” (134). Like the new followers to Jack’s tribe, the animals initially have the impression that Napoleon embraces an egalitarian perspective and believe he will treat them well. Blair observes the pig’s modification of the Seven Commandments without the other animal’s consent: “The Seven Commandments—``unalterable law''—are revised one by one to suit Napoleon's purposes” (Blair). Although Napoleon pursues


1816 words - 8 pages combining talents and providing innovative solutions to possible strange problems, in cases where there is no well-established approach or procedure. Our group consists of skill knowledgeable people that have a distinct advantage over that of one individual. (Blair, G.M., 1997-2007) Our small group symbolizes the functional theory and has gone through the Tuckman’s Stages for development. Theories of a small group communication focus on the way

George Orwell

1330 words - 6 pages Animal FarmEric Arthur Blair, better known by his psuedonym George Orwell, is an English author commonly known to write about political issues. Orwell has been highly acclaimed and criticized for his novels, including one of his most famous, Animal Farm. In a satirical form,George Orwell uses personified farm animals to express his views on stalinism in the novel Animal Farm.Throughout Orwell's early novels, democratic socialism kept the author

Business Ethics

3248 words - 13 pages ; * They were often tyrannical, narcissistic, demanded compliance, personally ambitious, or a combination of these attributes; * They exhibited a moral obligation by making generous charitable contributions often with corporate assets (2011). Was Richard Scrushy narcissistic? In their article which concerned observations of narcissism in organizations, Blair, Hoffman, and Helland, referenced the collective

Related Essays

Jones Blair Essay

1255 words - 6 pages Memorandum From: 207898 To: Steven Clinton Date: June 24, 2013 Re: Jones-Blair Company Recommendation: Jones-Blair Company should continue doing what they are doing, and keep the cost structure the same. Problem Statement: Should Jones-Blair Company, a privately held corporation that produces and markets architectural paint; increase marketing efforts in the South West of the United States by spending an extra $350,000 in

Jones Blair Case Essay

688 words - 3 pages Case Analysis of Jones Blair case (Sarvesh Pingulkar 2013BLP017) 1. Background and Problem Definition: Mr. Alex Barrett, president of Jones Blair, a coating paint company in U.S., is unable to decide on where and how he should deploy marketing efforts in the coming year. Jones Blair sells top quality architectural coating paints, accessories, and OEM materials, and this has led Jones Blair product to be highest priced product with ease of

Case Jones Blair Essay

1310 words - 6 pages Business Case 180 degrees: Jones Blair Kenneth De Smet 1. Which are the main characteristics of the U.S. painting products market The U.S. painting products market is a maturing industry with industry sales in 1996 slightly over 13 billion dollars. With average annual dollar sales growth forecasted to approximate the general rate of inflation through 2000. Further more it is divided into three broad segments: - Architectural

The Case Of The Jones Blair Company

3107 words - 13 pages Mkt450 mod3 assignment info on jones blair JONES-BLAIR Company is a fully integrated research; manufacturing and marketing organization headquartered in Dallas, Texas and is ISO 9001:2008 Certified.  We consist of two divisions: (1) JONES-BLAIR High Performance Coatings for industrial OEM, maintenance applications and corporate re-imaging coatings, and (2) NEOGARD surface-applied waterproofing, seamless epoxy flooring, elastomeric roofing and