Joe Salatino, President of Great Northern American
BUS520 Organization & Leadership
February 3, 2013
Joe Salatino, president of Great Northern American, takes pride in the success of the company. Great Northern American has had a successful 35 years of business, and owes it all to its employees. Organizations spend lots of time and money to train and build employees (Fortune & Utley, 2005, p.21) Great Northern American understands that it takes its employees to keep the doors open and make the company money. Employees of the Great Northern American companies enjoy their jobs and are not too quick to leave based on the pay and incentives. Great Northern ...view middle of the document...
Understanding the process of perception is paramount in the communication process, it is a key skill that develops the relationship, and maintains throughout the entire relationship. The Great Northern American employees that understand that gaining a positive perception from their customers increase their chances of making a sell. A consumer does not want to buy from a company if they are not trustworthy, or feels that they are only in it to make money, and really not concerned about their needs.
Attribution can have an impact on the employees of the Great Northern American; it can be a determining factor for employee motivation. An employee can have two ways of thinking when it comes to attributes of motivation with their employer. They can base their motivation within themselves, or they can center it around the resources that are provided to them, or situations beyond their control, in most cases those types of employees have little to no motivation, and will not meet goals that they set for themselves, or goals they are set by others. Joe Salatino can address the importance of these skills with his employees by implementing a training class that will but the employee in the consumer shoes, putting them closet to a real life situation as possible in order for them to relate to the customer and have a better understanding of their needs and wants.
In this situation, it would be best for Joe Salatino to use the Social Learning Theory. Social learning therapists believe that employees can learn from the behaviors of other employees and the response from form the employer or organization. This type of behavior is not learned, but it is in fact imitated. The employees at Great Northern American are motivated by the potential to increase their salaries with their sales. The employee that also wants to make commission will be sure to imitate the behaviors of the employees that are receiving the bonuses and incentives.
Joe Salatino can use several different ways to apply the social learning theory with his employees. Joe can create a team of individuals that can model the correct behavior. Simply telling a person...