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Jobs In Marketing Essay

1025 words - 5 pages

Marketing as a discipline has been clouded with a lot of misconceptions and subject to several interpretations over the past few years but for the purpose of this write up would like to go with the definition of Dr Kotler which I believe encapsulates the true meaning of marketing. He defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments ...view middle of the document...

It is widely known in business cycles that profit motives is the sole reason why entrepreneurs invest their money. The marketing manager comes into play here by studying the interrelationship between demand and supply at a given point in time and coming out with product innovations that would do well in the target market there by maximizing returns on investment (Profit).Steve Jobs of Apple hired some of the best marketing managers to come out with the iPhone, iPad and MacBook which are doing outrageously well in today’s market.
The Job of the Advertising Manager is basically to create public awareness on the new products and services available on the market to solicit consumer or customer interest. These individuals are highly trained experts in their field and they know exactly what to put out that would a generate the desire result of appealing to customers which will lead to increase sales and also increase profit margins. Adverting can either be the form of Television, Billboards, News Paper, Radio or Online. The various commercials we see on our TV screens (Walmart, State farm, Geico, etc) every day were all designed and produced by advertising managers for their respective organizations.
Product Manager shares almost the same job description as a marketing manager but the only difference is that he is only responsible for a single product as opposed to all the products being produced by a given company at a given point in time. A classic example here is a global organization like Nestle which produces food service products like: water, coffee, infant foods, yoghurt and cereals. Nestle hires a lot of product managers to manage the various food items it produces instead in all its companies dotted around the world.
Market Research analysis is yet another satisfying and fulfilling job prospect for marketing professionals. In the quest to launch new products and study market trends the services of market research analyst is invaluable. They conduct empirical studies to ascertain the viability of goods and services and subsequently advises top management on the best line of action to pursue in order to minimize losses and maximize returns. Both facebook and twitter did a lot of market research to acquaint themselves with market trends and what will possible sell thus making them successful in the social media cycles with...

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