Jjj Toothpaste Case Study

5404 words - 22 pages

PROJECT WORK ON

( In partial fulfillment of MBA Degree )

Submitted To : Mr. Sanjeev Kumar

Submitted By : Dalbir Singh Jaskeerat Singh

MBA –II
Sec-A

ACKNOWLEDGEMENT

We are very thankful to our Project guide Mr. Sanjeev Kumar faculty member (lecturer)RIMT-IMCT, for his valuable guidance, deep-rooted interest, inspiration and continuous encouragement through out the period of project. We also thank the respondents for their cooperation and spending precious time in responding to the Questionnaire.

CONTENTS

i. Summary ii. Introduction iii. Snapshot of Tooth paste Brands iv. Review of Literature v. Research Work vi. Conclusions vii. Suggestions viii. Bibliography

...view middle of the document...

7) Image profile analysis of 2 important tooth paste brands.

Chapter II INTRODUCTION

In these days of technology parity, it does not take long to duplicates. Moreover, with the availability of increasing number of brands, the consumers has little patience or the wit to swift through and judge the uniqueness of features claimed by each of the brands. So, how does one ensure that one is seen and heard in overcrowded market place. The answer lies in brand positioning, one of the most powerful concepts in the marketing world, which enables the seller to win the marketing battles by influencing the consumer’s mind set.

Brand Positioning Positioning a brand in the consumer's mind is critical to brand success. In an age sameness, a brand must tout a variety of product or brand features and benefits, by drawing attention to them and promoting their value to the consumer.

The act of developing certain brand characteristics and promoting them is one of the few ways a brand can be differentiated. Your own market is probably saturated with products that all look similar and offer the same benefits. Since most products or brands have a variety of features, such as speed, accuracy, size, functionality, cost, style, specs, and more, each of these can be emphasized if they are truly critical to a segment of the consumer market. If you want your brand to be known for a subset of the potential features and benefits it offers, then you are fixing or positioning the product brand in consumer's minds as being about those attributes. You position a brand in order to establish your product as a superior choice to competitors. What's important to know is that many of your competitors will position their products and brands the same way you intend to. That's when brand credibility comes into play. If you can communicate your brand positioning better, then consumer's will view yours as the most attractive or most credible. The credibility factor might only be delivered via the style of your brand communications.

At this level of brand strategy where products are very similar, it takes experience and expertise to fashion a strategy that gives you an advantage.At Brand Identity Guru, we analyze your brand assets and determine which features and benefits need to be in your brand or products value proposition to the customer. We'll use and describe these assets in a way that makes them more attractive and compelling than your competitors. Where there is no discernible brand advantage, we'll find one or create one and get your product effectively differentiated and promoted.

Positioning has 4 components:

The 1st component is the product class or product category in which the brand is to operate. To give a specific name to such a category is not always easy since boundaries are fluid e.g A moisturizing lotion may decide to position itself in the cold cream market . The 2nd component is consumer segmentation. It is impossible to think for a brand without...

Other Papers Like Jjj Toothpaste Case Study

Colgate's Promotional Strategy Ws4 Essay

1087 words - 5 pages WS5 Case Study Paper Christina M. Barden Indiana Wesleyan University WS5 Case Study Paper The initiatives and promotional strategies of organizations and corporate substructures differ greatly depending on each particular entities goals, interests, and objectives. While many choose to implement specific strategies to open up and increase their consumer

Milk as Glue Essay

1846 words - 8 pages Bicarbonate- sodium bicarbonate used in cooking, for cleaning, or in toothpaste.          Vinegar- a sour-tasting liquid containing acetic acid, obtained by fermenting dilute alcoholic liquids, typically wine, cider, or beer, and used as a condiment or for pickling. Chapter III: Methodology A.Research Design The design of my research is to help my other fellow classmates on how to make glue and not buy expensive glues. In this kind of study you know

Innovation

1677 words - 7 pages innovation efforts met profit and revenue. Word Count: 165 6. References: 1. Islam, A.M. 2012, 'Methods of Open Innovation Knowledge Sharing Risk Reduction: A Case Study', International Journal of e-Education, e-Business, e-Management and e-Learning, vol. 2, no. 4, pp. 294-7. 2. Anonymous 2005, 'Proctor & Gamble’s Innovation success', strategic direction, vol. 21, no. 7, pp. 11-3. 3. 'Company Profile the Proctor

Doc, Docx, Pdf,

5326 words - 22 pages high-income households than those in the urban population (Exhibit I). There has also been considerable improvement in the literacy rate of rural India (Exhibit II). 1 2 3 4 5 6 7 This case study was written by Shreya Tantia under the direction of Priti Krishnan, IBSCDC. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled

Nature Vs Nurture

2630 words - 11 pages (Neuroscience of Intelligence). These are the strongest arguments for nurture. However, I personally feel as if the case studies on nature have greater weight. By knowing the characteristics of both nature and nurture, one can determine if something happened because of nature or nurture. It is taken for granted that everyone is a unique person, different from everybody else on Earth. In addition, every person understands that everybody else is

Accor vs Colgate - Palmolive Csr

5342 words - 22 pages introduces its first toothpaste, but it is not until 1908 that the company starts mass selling of tubed toothpaste. In 1953 the name Colgate – Palmolive Company was established after the merger of Palmolive and the soap manufacturer Peet brothers bought the Colgate Company. Now at days the Colgate – Palmolive Company’s business portfolio consists of 11 brands which are distributed all around the globe. CSR Practices This chapter will disclose

Marketing

4858 words - 20 pages growth strategies. More marks are no longer associated with a single creation however to a heterogeneous set of goods. One can cite the case of the brand "Evian" which firstly produced mineral water, it is currently in cosmetics. There is too mark "signal" that is passed to toothpaste and toothbrushes currently chewing gum. Nevertheless, achievement was not the fortune of most extensions; certain failed and even resulted in bad control on the parent

There Is No Such a Thing as Global Public Relations-Only Local Public Relations

3916 words - 16 pages , the global focus and the concrete approach of the stakeholder theory is very vital. Further, Waddock (2004, p.9) affirmed that corporate citizenship consists of the strategies and operating practices an organization develops in operationalizing its relationships with impact on stakeholders and local environment. To illustrate; in a case study of Tarrangona, “a medium local city in Spain, where public relations activity is not at the same level

Milk Glue

3750 words - 15 pages can be made by Flour and water, this glue will stick two pieces of paper together. There are also some glues that are used to keep water out of boats, buildings or vehicles. In this case the glue is called Caulk, it is made form made-made materials and is used for heavy duty work. The quality of our homemade glue is for those families who have a problem with toxics in their homes. And applying the knowledge of protein denaturing, we will make

Procter & Gamble, Inc. Scope

5695 words - 23 pages using Plax “removed up to 300% more plaque than just brushing.”This claim was challenged by mouthwash competitors and led to an investigation by the Better Business Bureau. The investigation found that the study on which Plax based its claim had panelists limit their toothbrushing to just 15 seconds—and didn’t let them use toothpaste. A further study, where people were allowed to brush in their “usual manner” and with toothpaste, showed no

How to Conduct a Focus Group

3358 words - 14 pages questions: 1. Engagement questions: introduce participants to and make them comfortable with the topic of discussion 2. Exploration questions: get to the meat of the discussion 3. Exit question: check to see if anything was missed in the discussion AN EXAMPLE Questions for a Focus Group on Dental Flossing Engagement questions: 1. 2. 3. 4. 5. 6. 7. 8. What is your favorite toothpaste? What do you notice when you look at other people’s teeth? Who in

Related Essays

Automotive Sector Assay Essay

633 words - 3 pages * inutes 242 minutes Donner Company Case Study: Analysis of Operating Problems The question here is to identify the decision rule of when to use... Save Paper * Gm Swot Analysis Full-line, edgy-styled high volume luxury brand that competes directly with BMW and Mercedes-Benz. (GM Case, 2009) Chevrolet: Remains GMs high volume brand... Save Paper * Globalisation

Colgate Max Fresh Case Study

1236 words - 5 pages Case Study: Colgate Max Fresh Problem: The Colgate Max Fresh case study is concerned with the company’s introduction of a new product, “Colgate Max Fresh”. The main objective for Colgate was to focus on high margin core businesses, and the introduction of the Colgate Max Fresh (CMF) proves to be a challenge for Colgate. The main objective in doing so is partly to create consistent volume in sales as well as gross margin growth

Benefit Segmentation Essay

3576 words - 15 pages segmentation study has been done in the toothpaste market and four major segments have been identified: one particularly concerned with decay prevention, one with brightness of teeth, one with the flavor and appearance of the product, and one with price. A relatively large amount of supplementary information has also been gathered about the people in each of these segments (see Exhibit 1). The Worriers. The decay prevention segment, it has been found

Colgate: Evaluating New Product Potential Essay

2568 words - 11 pages , Socio-cultural, and Technology. The product is being launched in the U.S and for the U.S market therefore there is not an international dimension to be discussed. But, as mentioned in the study case Colgate-Palmolive five-year plan for 1991-1995 emphasized new product launches and entry into new geographic markets, along with improved efficiencies in manufacturing and distribution and a continuing focus on core consumer products. In 1991, the