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Jimmy Choo Essay

4056 words - 17 pages

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This article is about the shoe designer. For the company bearing his name, see Jimmy Choo Ltd.
This is a Chinese name; the family name is Choo (周).
Jimmy Choo |
Born | Penang, Malaysia |
Occupation | Shoe designer |
Dato' Jimmy Choo, OBE, born Choo Yeang Keat, (Chinese: 周仰杰)[1] is a Malaysian fashion designer based in London, United Kingdom. He is best known for founding Jimmy Choo Ltd that became known for its handmade women's shoes.
Choo was born in Penang, Malaysia, into a family of shoemakers, who are of Chinese Hakka[2] descent. His family name is Chow but was misspelled on his birth certificate as Choo. He made his first shoe when he ...view middle of the document...

Jimmy Choo Ltd. produces some of the most expensive high-end shoes.
[edit] References
1. ^ Back from London to receive award AllMalaysia.info, 27 August 2004
2. ^ "Jimmy Choo: from humble beginnings_English_Xinhua". News.xinhuanet.com. 11 August 2009. http://news.xinhuanet.com/english/2009-08/11/content_11860611.htm. Retrieved 20 October 2011. 
3. ^ Penang Yang di-Pertua Negri's birthday honours list TheStar.com.my, 10 July 2004
1. Jimmy Choo Biography - life, family, children, name, school, old, born, college, time - Newsmakers Cumulation http://www.notablebiographies.com/newsmakers2/2006-A-Ec/Choo-Jimmy.html#ixzz1myG0ZgGg

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Dato’ Jimmy Choo was born in Penang Malaysia into a family of shoemakers. He made his first shoe when he was 11 years old and is probably the most celebrated graduate of Cordwainers Technical College in Hackney. Graduating in 1983 Choo opened his first workshop 3 years later. For the next decade all Jimmy Choo shoes were handmade and most were commissioned for specific functions. Clients would often bring fabric samples of their gowns so that colours could be matched.
Choos reputation for producing some of the most exquisite handmade shoes available brought him to the attention of Tamara Mellon. A fashion journalist at the time, Tamara Mellon recognised the huge potential for growth in high-end designer accessories market. She approached Choo with the idea of launching a ready-to-wear shoe company. Under the partnership Choo and Mellon each owned 50% of the company, Mellon’s father became the chairman and the label started outsourcing manufacture to Italy.
A perfection of craftsmanship, a legacy of Jimmy Choo’s early days, has always been key to the label’s success. Often displayed by the simple details, Jimmy Choo shoes are never overtly fashionable or trend setting. Yet they always manage to be equal in delicacy and grandeur to the designer gowns they are often worn with. The style is elegant, always feminine and sensual without being overtly sexy.
The label favours jewel colours and fresh brights such as aqua and fuscia. Using luxury silks and shantung along with opulent and exotic leathers, fish and python skin, many Choo shoes are adorned with wisps of feathers, tufts of mink and a variety of stones from sparkly Swarovski crystals to natural healing stones. Styles are very varied; for day leather mules, sling back pumps and boots, for evening high rise attention grabbers, the most famous being the label’s delicate strappy sandals so beloved of the red carpet crowd. Jimmy Choo stiletto heels have been described as ‘dainty and deadly’. Devotees show a near fanatical devotion to Choo and the philosophy that shoes can be both beautiful and comfortable.
Since selling his share of the business in 2001, Jimmy Choo has concentrated solely on his work for the exclusive Jimmy Choo Couture line, which is produced under licence from Jimmy Choo Ltd. This line...

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