This website uses cookies to ensure you have the best experience. Learn more

Jet Blue Essay

269 words - 2 pages


Problems at JetBlue
David Neeleman CEO was the founder and creator of JetBlue’s Airlines. His philosophy was to bring back humanity to the airline industry with a combination of innovation and technology. CEO Neeleman felt that customers were supposed to have the accessibility to high quality airline service at affordable prices. It has been said that ...view middle of the document...

All of the other airline competitors had cancelled flights where JetBlue thought that we would be able to fulfill all of their fight, but once they didn’t realize they would need to cancel flights until the weather got worse which in the end cause for thousands of stranded passengers in terminals and hundreds sitting around for hours on airplanes sitting as long as 10 + hours on the tarmack.
What Jet Blue needed to was take an intense look at how the company managed its IT to help ensure that such severe incidents such as this doesn’t happen again. When David Neeleman was interviewed by the New York Times, he stated he had pilots emailing him stating “I am available, what do I do?” To insure that things such as this don’t happen again Jet Blue needs to upgrade their online, customer service for center reservation system to handle its passengers inquiries that levels to meet peak periods when problems such as severe weather problems may arise.

Other Papers Like Jet Blue

Jet Blue Case Study

2635 words - 11 pages & O’Reilly 2001, p. 5). The flexible employee benefit packages truly showed the employees that the part of “Caring” in their mission statement was not just something that they had on the wall, it was something that the company was willing to live up to. References Gittel, J.H and O’Reilly, C. (2001). Jet Blue Airways: Starting from Scratch. Harvard Business School, Boston, M.A.: Harvard Business School Publishing Martocchio, J.J

Jet Blue Airlines Case Analysis

781 words - 4 pages basically grab the market. While the industry was less concerned about the comfort and satisfaction of the passengers the Jet Blue concentrated on convenience of the customers. It’s business model was to provide a comfortable and cost efficient form of traveling. With its new planes, low fares, non-unionized labor, and an effective business model, JetBlue caught the big share of the market. Besides, they started caring about the small details as

Jet Blue Case Study

1873 words - 8 pages innovate operational strategies will keep them in the forefront of the pack in performance. What has happened to the majority of low-fare airlines formed since deregulation? 
 - “of the 51 U.S. airlines founded during the 1980s, only two, America West and Midwest Express, were still in operation– and America West had flirted with bankruptcy on several occasions. Between 1989 and 1999, 39 jet carriers began operating within the U.S. In 2000

Case Jetblue

691 words - 3 pages Case Study JET BLUE 1) Jet Blue, with the motto of Happy Jetting not only fulfills the customers satisfaction rate, it sets the bar high. What do customers want when they fly abroad to another country or from one place to another? Cheap prices, comfortability, and a good service. With todays economy these are hard to offer in the market unless you are willing to pay the price. This is where Jet Blue plays the role.  Jet Blues fuel efficient

Crafting and Executing Strategy

1784 words - 8 pages Assessment #1: Crafting and Executing Strategy: Jet Blue Airlines Name: David T. Browne Instructor: Professor Joy Thomas Bus 599: Strategic Management – Crafting & Executing Strategy Date: October 15th, 2011 Abstract The purpose of this paper is to evaluate Jet Blue Airways (JetBlue) company’s crafting and executing of strategy in an industry that has been undergoing challenging changes. These trends are unique to the industry

Assignment 1: Jetblue Airways

1267 words - 6 pages Case #3 Jet Blue Airways A Cadre of New Managers Takes Control Strategic Management BUS 599 051*VA016*1122*001 Dr. Russell Handlon January 15, 2012 Case 3: Jet Blue Airways Question 1 Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. The trends in the United States airline industry is high prices on gas, oil, maintenance, risks of terrorism, and less travelers flying

Hydia Hype

961 words - 4 pages softly backlit by the golden glow of sunshine. In the middle of the page, an image of a man dressed in a suit and tie with a jet pack on his back flies through the sky on his way to work or an important meeting. An androgynous figure of what could be his spouse waves good bye to him from the balcony of a very large, architecturally modern, 3 story glass and steal beamed home. In the foreground of the ad is the star of the show; an icy blue Hyundai

Bus 599

1639 words - 7 pages key elements of JetBlue strategy are: stimulate demand with low fares, emphasize low operating costs, and offer point−to−point flights to underserved and/or overpriced markets, and differentiate product and service. Jet Blue focused on marketing that established a tone, and let others discover its personality, which is manifest through its on-board televisions, remarkably friendly staff, easy-to navigate reservation system and frequently lower

The Cola War

1045 words - 5 pages company to do lifestyle marketing. The first and the longest-running lifestyle campaign was and still is Pepsi. In 1975, Pepsi began showing people doing blind taste tests called Pepsi Challenge in which they preferred one product over the other, and then they began hiring more and more popular spokespersons to promote their products. In their hope to win the Cola Wars a Concorde was painted blue with PEPSI written across it in white lettering. In the

Mcbride Financial Services

982 words - 4 pages at giving employees with chemical-identity information; and private treatment for identity of the toxic chemical. The process of using a blue print machine is in essence the cyanotype process (Mike, 2009). This means that the paper is coated with a photosensitive compound, which encompasses potassium ferricyanide and ammonium citrate. If this receives extensive light, it can be made into blue-ferric ferricyanide, which is insoluble. Those

Southwest Airines

2152 words - 9 pages cost-high value flight. Jet blue believes in hiring well-educated employees that are both highly motivated and well trained to give the passengers the best experience possible. Their vision is to provide the best, most affordable flight experience of any carrier while providing superior service. JetBlue also offers free unlimited snacks and beverages to all passengers. Their entertainment is also top of the line and free, offering 36 channels of

Related Essays

Sample Jet Blue Essay

2468 words - 10 pages Jet Blue, Strategic Review “First class, that’s what’s wrong. It used to be a better meal, now it’s a better life.” — From the film “Jerry McGuire” SAMPLE Business Strategy Empire State College March 12, 2014 Jet Blue, Strategic Review Abstract: A firm’s strategy is defined as its theory about how to gain competitive advantages. (Barney & Hesterly. Strategic Management and Competitive Advantage. pg 4.). In this strategic planning

Jet Blue Airways Essay

1292 words - 6 pages Case # 3 Jet Blue Airways Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy Overall the US airline industry is a cut-throat business which is extremely competitive. The cliché ‘it’s a dog eat dog world’ applies perfectly here. Over the past few years the situation grew even worse due to the recession, increased unemployment, the weakened dollar exchange, and difficulty predicting how

Jet Blue & Beyond Essay

1921 words - 8 pages Running Head: JET BLUE AIRLINES & BEYOND Jet Blue Airlines & Beyond Rashed Sulaiman Burgess Business 599 Strategic Management Leonardo Serrano Strayer University April 18, 2012 Introduction The life’s lessons and advice that David Neeleman experienced earlier in life, shaped him into the man that he is today. He thought about one day being the leader of his own

It Jet Blue Essay

357 words - 2 pages Abstract We will be discussing some of the thoughts and issues that can be pin pointed to the service shut down of JetBlue Airlines. We will also look at a few different scenarios as to what could have been done differently to avoid such a catastrophe. We will look at things such as management's position in the technology department’s lack of planning. Jet Blue My thoughts as to what contributed to the shutdown of JetBlue were lack of