A. Executive Summary
The material in this report will provide information on the diverse culture and business behaviors of Japan as this can prove to be a very important factor in dealing with Japanese business as to learn their customs and manners to further establish business relationships with them. It will include their culture that establishes themselves from the rest of the world which makes them so unique.
B. Rationale for Japan
The country I have decided to write my market cultural report on is Japan. The reason I chose Japan was due to the rich history and cultural behavior that Japan has. When I was working in the software industry, we had a Japanese client who I had ...view middle of the document...
There are some cultures since the beginning of their country’s history that is still being practiced today.
One of the cultures that Japanese people practice is the art of bowing. People bow to express greetings of hello, goodbye, thank you, or sorry. The main aspect of bowing is used as a sign of respect, repentance, appreciation and greeting. This type of behavior is used by all people in Japan as it is part of their culture. Also, the degree of your bow or the amount you bend over can determine different types of bows for different situations. For example, a 45 degree bow, otherwise known as a ‘Saikeirei’ is used for situations or moments of a heartfelt apology or to show great respect to one another. A 30 degree ‘Keirei’ is used as the bow to display respect to superiors and a 15 degree ‘Eshaku’ bow is the most common as it is used for everyday greetings when meeting people and is considered a semi-formal type of bow. ("Social conventions," 2013)
Another culture that the Japanese are quite known for is their ability to drink and variety of drinks. Japan has rituals when associated with drinking out with other people and should be taken seriously as to not offend anyone. For example, it is the responsibility of each person to make sure that the drinks of every person’s glass are filled to the brim other than their own as you should not have to pour your own drink. ("Drink," 2013) The concept of drinking in Japan itself is not only meant for drinking as every outing is followed by a light meal or snack. This snack usually something like edamame (soy beans) or dried shredded squid which help process the alcohol better. When out drinking, people tend to drink sake (rice wine) or they have Japanese beers such as Kirin, Sapporo, and Asahi (“Drink,” 2013) which are the most popular beers in Japan. When out drinking in Japan, most Japanese people prefer to go to drinking establishments that serve food known as ‘Izakayas’ or Karaoke bars where they can sing and drink all night. These drinking establishments are common areas where Japanese business is done as the Japanese are people who value greatly on the relationship of business.
The people of Japan are also known for their ability to be more group oriented and work together rather than express individuality as being modest is the attitude when working together as to not stick out; which is different from the Western culture of work. They feel that by accommodating to others, that it establishes harmony throughout the group to help work progress efficiently and smooth. Also, during discussions, Japanese people do not speak directly towards others as that is considered impolite to do so. Western culture is known for being very direct to prevent confusion, but the Japanese way is about respect so they choose not to act that way to show respect to the rest of the group and not express individuality. ("Characteristics of japanese,")
D. How Culture Impacts International...