The communication within organizations is essential for their effective marketing performance. The introduction of a new employee or manager naturally raises the problem of his or her integration in the organizational structure and culture. The effective communication within the organization is essential for the successful integration of a new employee or manager. In this respect, it is possible to refer to the case of Jamie Turner at MLI, Inc.
Description of the case situation
In fact, Turner has just joined the company and he is a new team member in the company. He has taken the position of the vice-president and he works under Cardullo, who holds the position of the leader ...view middle of the document...
In addition, Cardullo neglected Oliver’s suggestion to spend full time at MLI. Therefore, Turner could not perform autonomously. In spite of the fact that Turner was promised autonomy he still worked under the leadership of Cardullo and could not realize his full potential.
In addition, industrial market was new for Turner and he did not perform tasks, which he enjoyed before. Therefore, Turner had to change his management style and to adapt to the new specificity of his work. In such a situation, he had a few supporters. For instance, Kelly was a devoted assistant but she was actually the only individual in the company, who could support him.
Nevertheless, Turner attempted to improve the situation in the company. For instance, he has introduced some changes the staff firing ineffective employees and hiring new ones. In such a way, Turner attempted to increase the effectiveness of the organizational performance. In addition, Turner prepared business plan. These changes were essential taking into consideration financial difficulties of the company and cash flow problems.