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It500 Unit 2 Assignment 1

1789 words - 8 pages

Unit 2: Assignment 1: Global Challenges Associated with E-Commerce
December 18, 2012
IT500-01N: Critical Concepts and Competencies for the IT Professional
Instructor: Dr. Sheila Fournier-Bonilla
Kaplan University

Unit 2: Assignment 1: Global Challenges Associated with E-Commerce
E-Commerce has changed the ways that companies do business, they are no longer confined to certain areas, regions, or even countries. "E-Commerce and m-commerce offer enormous opportunities by allowing manufacturers to buy supplies at low cost...they also offer enterprises a chance to sell globally.." (Stair and Reynolds, 2012). E-Commerce is not an easy venture and there are many challenges that are ...view middle of the document...

In some cultures there are certain colors that people may find offensive, women are also looked at differently, even a woman's uncovered arm could be offensive to some cultures, especially the Islamic culture, where women are to be covered from head to toe in public. It all comes down to knowing your audience, a company implementing e-commerce needs to be able to relate to these different cultures by learning about them, understanding them, and being able to incorporate that learning and understanding into the design of their Web site.
Language Challenges
English is one of the most spoken languages in the world, however, not everyone can speak or understand written English. The world has many different languages and they are all "economically important" such as Spanish, Arabic, Chinese, Japanese, French, German, the list can go on and on. "Ignoring larger pools of potential non-English speaking consumers can be a missed opportunity" (Volper Creations, 2008). A careful choice of words is also helpful, even in other countries that speak English as their native tongue because sometimes the same words do not have the same meaning. For example; a few years back, Ben and Jerry's launched a new ice cream flavor in Ireland called "Black and Tan". The problem with this was that the Irish used this same phrase to describe British soldiers who were known for their cruelty towards the Irish people in their wars for independence. Any company that wishes to implement e-commerce will first need to conduct research on the country or countries that they would like to target. Second, they would need to hire translators, outsource translators, or use software that would be able to translate these different languages such as SYSTRAN, which is an "enterprise solution for e-commerce that allows online shoppers to translate product, customer support, and transaction related information with one click" (SYSTRAN, 2012).
Time and Distance Challenges
There are those that would say that time and distance no longer matter, and they would be correct, in the broader sense of the Internet itself that is, however, they are not totally correct because time and distance are challenges. According to Stair and Reynolds (2012), "significant time differences make it difficult for some people to be able to speak to customer service representatives or get technical support". In implementing the Web site you might consider offering twenty-four hour customer service and technical support. However, do the homework first, often, it is just not economically feasible to have this type of support in all time zones so you have to choose those time zones that you feel would be the most profitable. Other options would be to outsource the customer service and technical support (again, do the homework first), and/or simplify the number of clicks it will take for users to get the information they need by using things such as quick links, but be careful with quick links because if there are...

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