Neulijan (Julian) Kore
Prof. Ping Zhang
Is the corporate social responsibility conflicting with Wal-Mart’s cost leadership strategy? Is Wal-Mart good for America?
Before analyzing Wal-Mart’s corporate strategy, it is important to identify what business it is in. For example, Wal-Mart is in the business of selling consumer goods such as TV’s, sheets, clothes, then it is pursuing a concentric strategy by entering in the food business. However, this changes depending on how you analyze what business Wal-Mart is in. Wal-Mart is in the business of selling everything customers need in their everyday lives. This includes the consumer goods listed above as well as ...view middle of the document...
To become more eco-friendly, Walmart designed new stores to be more energy efficient and produce fewer greenhouse gases. Additionally, the company added solar panels to many of its stores, installed fuel-saving technologies in its fleet of vehicles, improved its routing system to cut down on fuel consumption and purchased millions of kilowatt-hours of wind energy.
It’s been called the 800 pound gorilla that you don’t want to mess with. It’s been accused of taking customers from small, neighborhood stores and hurting communities. It’s been accused of predatory pricing, anti-union fervor and paying its employees less than a living wage. It’s been called the United States of Wal-Mart because of its massive control of the American retail scene. The latest initiative that Wal-Mart announced last week, is a five year plan to reduce unhealthy levels of salts, fats and sugars in thousands of its packaged foods and to lower prices on healthier products such as fruits and vegetables.Wal-Mart is pledging to reduce salts by 25-percent, to eliminate industrially added trans fats and to decrease added sugars by 10-percent. The company also is planning to develop a seal that will be placed on healthier foods, rating those products by their levels of sodium, fat and...