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Invacare Home Health Equipment And Supplies

3137 words - 13 pages

Table of Contents
Executive Summary…………………………………………………….4
Mission Statement………………………………………………………5
Vision Statement………………………………………………………..6
Company Description..………………………………………………….7
Strength…………………………………………………………………8
Weakness………………………………………………………………..8
Opportunities……………………………………………………………8
Threats…………………………………………………………………..9
Country Overview………………………………………………………10
Products and Services…………………………………………………...11
Financial Analysis………………………………………………………12
Funding…………………………………………………………………13
Future Outlook………………………………………………………….14
Advertisement/Promotion……………………………………………….16
Competition……………………………………………………………..17
Legal
Implementation
Appendix
References

EXECUTIVE SUMMARY
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Petersburg, Russia.
Launching Invacare into St. Petersburg, Russia is the responsibility of the individual making the ultimate decision on whether or not this venture attempt lies beyond the feasibility of the information provided in this marketing plan. One should research more in depth into the factors that have only been surfaced throughout this plan.


MISSION STATEMENT
We strive to provide the best home medical equipment and supplies. We work to exceed services provided to our customers and meet the standards of our company and industry. We are here to provide the most up to date and advanced equipment possible while maintaining privacy and cost effectiveness for our customers.

VISION STATEMENT
To provide the best home care equipment and supplies, promote active lifestyles by providing equipment to aide in recovery to those who do not require an acute healthcare setting.
Invacare pursues this vision by:

• designing and developing innovative and technologically superior products;
• ensuring continued focus on the company’s primary market—the non-acute health care market;
• marketing the company’s broad range of products;
• providing a professional and cost-effective sales, customer service and distribution organization;
• supplying innovative provider support and aggressive product line extensions;
• building a strong referral base among health care professionals;
• continuously advancing and recruiting top management candidates;
• empowering all employees;
• providing a performance-based reward environment; and
• continually striving for total quality throughout the organization. (Gudbranson, 2010, p. I-3).

COMPANY DESCRIPTION
Invacare Home Health Equipment and Supplies manufactures sells and distributes medical equipment and supplies to those with disabilities. They offer equipment such as wheelchairs (manual and battery powered), hospital beds, walkers, nebulizers, etc. They also carry the supplies for the products.
Invacare started in 1979 when Mal Mixon and a small group got together and bought the wheelchair division from Johnson & Johnson. At the time of the buyout Invacare had 3 plants in the United States (U.S.), employed 350 people and had net sales of 19.5million. Today Invacare has 30 factories, over 6000 employees and net sales of 1.7 billion in the U.S. and 8.0 billion worldwide. Invacare is also listed in the Fortune 500, Industry week USA, and Manufacturing500 (Gudbranson, 2010).
Invacare has grown worldwide, the equipment and supplies are sold in Canada, Europe, New Zealand, Australia, and Asia. This consulting firm is looking at taking it into Russia, specifically, St. Petersburg. Since St. Petersburg is considered the second capital of Russia and is continuing to grow the firm felt this would be the best place to invest in a new distribution site. The company is focused on glocalization, managing the business globally yet flexible enough to meet the needs here...

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