This website uses cookies to ensure you have the best experience. Learn more

Introduction To Business Essay

1782 words - 8 pages

Required Responses:

Chapter 13: Your book lists 3 "types of advertising" under types of advertising. List, define and provide examples of each.

* Product advertising- is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product. Advertisement usually requires payment to a communication channel. The general objective of product advertisement is to increase brand awareness or to demonstrate the differences between the product and competing products to induce purchasing.
Example - Products or services that appeal to the general public are often advertised on radio and television because they reach a broad ...view middle of the document...

Chapter 14: What's the difference between 'Data' and 'Information'? How does a company protect their proprietary information? Hacking is a serious problem in our high tech society. Do you see problems or opportunities for businesses going forward?
: What's the difference between 'Data' and 'Information'?
Data is raw, unorganized facts that need to be processed. Data can be something simple and seemingly random and useless until it is organized. When data is processed, organized, structured or presented in a given context so as to make it useful, it is called information. For an example each student's test score is one piece of data. The average score of a class or of the entire school is information that can be derived from the given data.
How does a company protect their proprietary information?
In general, for information to be considered proprietary, companies must treat it as confidential. Thus, information that is readily available in public sources will not be treated by the courts as proprietary. In addition, proprietary information should give the firm some sort of competitive advantage and should not be generally known outside of the firm. A company must be able to demonstrate that it has taken every reasonable step possible to keep the information private if it hopes to obtain court assistance in protecting its rights. Courts require that trade secret holders take 'reasonable' steps to maintain the secrecy of their trade secrets. Courts do not require that companies take all measures conceivable to maintain the secrecy, nor do courts require absolute secrecy. Rather, the confidentiality measures must be 'reasonable under the circumstances.
There are several steps a company can take to protect its proprietary information. Key employees with access to proprietary information may be required to sign restrictive covenants also called confidentiality, nondisclosure, or non-compete agreements that prohibit them from revealing that information to outsiders or using it to compete with their employer for a certain period of time after leaving the company. These restrictive covenants are usually enforced by the courts if they are reasonable with respect to time and place and do not unreasonably restrict the former employee's right to employment. In some cases the covenants are enforced only if the employee has gained proprietary information during the course of his or her employment.
In addition, the courts generally consider it unfair competition for one company to induce people who have acquired unique technical skills and secret knowledge during their employment at another company to terminate their employment and use their skills and knowledge for the benefit of the competing firm. In such a case the plaintiff company could seek an injunction to prevent its former employees and the competing company from using the proprietary information.
Companies may also develop security systems to protect their proprietary information from...

Other Papers Like Introduction to Business

Introduction to Business. Tesco as a Case Study

2085 words - 9 pages How Introduction Tesco is a global public limited company founded by Jack Cohen in the United Kingdom in 1919. Measured by revenues and profits, Tesco is considered as one of the global leaders in international food retailing as a core business. In addition, its business also includes non-food products and services such as banking, insurance, telecommunications, health, entertainment and furniture. There are numerous Tesco stores in 14

Introduction to Business Essay

947 words - 4 pages Assignment one 1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? Human resources, capital, natural resources, entrepreneurship, and technology all play a factor in to a rapid change of pace. They are likely to increase because all of these factors are growing rapidly. 2. What role does entrepreneurship play in the economy? Who stands to gain from the

Introduction to Business Chapter Reviews

676 words - 3 pages Corrie Sue Bettles Chapter One Business Now: Change Is the Only Constant Review Questions 1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? Industries, and technologies rise and the also fall sometimes. In the next decade most Industries and Technologies will accelerate with the common buying of things. 2. What role does

Unit 1 - Introduction to Business Ethics

576 words - 3 pages supplying all necessary information. The company could inspect the product for safety concerns, develop a new product with any defects or issues corrected, notify the customers, and lastly advise the customers and the public of the new version of the product with the corrected areas of concern. What can be done to ensure that a strong sense of business ethics permeates your company? There are several things that can be incorporated to ensure

Introduction To Research Methods

1011 words - 5 pages class status or simply because there are insufficient"national" businesses against which to benchmark. Other Strategy Revision Notes: Ansoff Growth Matrix | BCG Matrix | Balanced Scorecard - Intro | Balanced Scorecard - Perspectives Business Planning - Intro | Business Planning - Process | Writing a Business Plan - Introduction Business Plan - Contents | Benchmarking | Change Management - Intro | Change Management - Lewin

Introduction to Accounting

943 words - 4 pages Running Head: Introduction to Accounting 1 Introduction to Accounting Jesse Vitkow ACC/280 1/18/2012 Maria Aurora Makalintal – Torio The public be damned; I am working for my stockholders William Vanderbilt The beginning of accounting can be attributed to a time period of the Renaissance. In the late

Introduction to Marketing

909 words - 4 pages Assignment brief – QCF BTECAssignment front sheet | Qualification | Unit number and title | BTEC Level 3 90 credit Diploma in Business | 3 Introduction to Marketing | Learner name | Assessor name | | Julie Flavell | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Market Segmentation | In this assessment you will have opportunities to provide evidence against the following criteria

Introduction to Corporate Entrepreneurship

3039 words - 13 pages Introduction to Corporate Entrepreneurship Executive Summary Entrepreneurship is the process or application that drives creation and development of creative and innovative ideas (Frederick and Kuratko 2010). It involves market changes through systematic process to assist in the identification and address of new business opportunities (Alizadeh 2012). Corporate entrepreneurship is about the total process whereby organisations act in an

Introduction to Accounting

1682 words - 7 pages ASSIGNMENT 1 INTRODUCTION TO ACCOUNTING ALIF RAHARJO 1901533854 BINUS ONLINE LEARNING Tugas Personal ke-1 Minggu 1 Tugas personal 1 minggu 1 ini diambil dari buku wajib: Weygandt, Kimmel, Kieso. (2013). Financial Accounting, IFRS Edition. 2nd edition. John Wiley & Sons. Inc. New Jersey. ISBN: 978-1-118-28590-9. Buatlah soal-soal berikut ini: Chapter 1: BE1 – 5 halaman 34 E1 – 6 halaman 37 P1 – 4B halaman 43 CCC1

Introduction to Marketing

3912 words - 16 pages should be undertaken to improve it. 16 Conclusion 17 Reference 18 Introduction Organic Green is a chain of six specialized restaurant which is located in different places. This restaurant has strong positioning in earlier but due to some strong competition it is gradually losing its business. Organic Green needs to modify total strategy in order to beat the competitors. First it needs to identify its problem. Than find the

Introduction To Greggs

4410 words - 18 pages Introduction to Greggs Brief History Greggs is a well known UK based business that specialises in baking products that are ready to eat in stores. The business is based in Newcastle in England as this is where Greggs was established. Greggs bakery’s was found by John Gregg in 1939 and the first actual Greggs shop was opened in Newcastle in 1952. From then on the bakery has continued to expand in its success which started when John Smith died

Related Essays

Introduction To Business Essay

3499 words - 14 pages Introduction to Business (2) – Sept. 7th 2015 – Jan van der Ende Innovative Management * Innovation = The generation, development and commercialization of products, new services or new business models by a firm. * Business model = The way a company creates, delivers and captures value. Innovation – Mostly fails (40%) * Radical innovation * Non-radical innovation No innovation = die (Kodak) Innovation: * Teamwork

Introduction To Basic Business Statistics Essay

1691 words - 7 pages DIPLOMA IN BUSINESS ADMINISTRATION | INTRODUCTION TO BASIC BUSINESS STATISTICS | | Table of Content No | Description | Pages | 1 | Introduction / Objective | 3 | 2 | Methodology | 4 | 3 | Analysis of finding | 5 | 4 | Conclusion | 13 | 5 | Recommendation | 14 | | Introduction ZC International Pte Ltd manufacture soaps, detergent and household products. Industry vision: “We benefit society by contributing to the

Introduction To Marketing And E Business

2368 words - 10 pages Unit 29 Introduction to the internet and e-business P3 + M2 What are the trends in the use of e-business? There are a lot of strong trends that are related to the world of business and the internet. More and more businesses and users are logging on every day and this changes how businesses approach certain objectives and aims. According to a survey that was carried out in 2006 about e-business trends in manufacturing by SVM showed us

B120 An Introduction To Business Studies Tma 3

1133 words - 5 pages as long as you can in your bank, without incurring penalties by using online payment facilities. I think that although late payment may save me money. I am happy to carry on being a direct debtor and knowing that no horrendous bill is going to land on my mat. Word count 217. Reference. B120 An Introduction to Business Studies; Book 3, An introduction to accounting and finance in business: 2006 The Open University.