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Internship Essay

5653 words - 23 pages

EXECUTIVE SUMMARY

Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets ...view middle of the document...

The analysis part is very helpful for future decision making.

Last chapter gives us the result of the study as findings and also the suggestions to be put forth. The conclusion states that some measures should be taken on certain areas to make the retailers more satisfied. But then most of the retailers are satisfied with the company and certain problems can be resolved properly if proper measures are taken.

Finally appendices include the questionnaires administered, followed by the list of books and websites from where the information is gathered.

1. TITLE OF THE STUDY

A Study on Retailer Satisfaction with reference to Global Marketing Group (GMG) Trading Company, Aroor.

2. INTRODUCTION

The word retailer has been derived from the French word "Retail" which means to sell in small quantities, rather than in gross. A retailer is a person who purchases a variety of goods in small quantities from different wholesalers and sells them to the ultimate consumer. He is the last link in the chain of distribution from the producer to the consumer.

In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called a store. He is a person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business. Retailers are at the end of the supply chain. Marketers see retailing as part of their overall distribution strategy.

Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery.

The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation.

Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.

The following are some of the essential characteristics of a retailer:
• He is regarded as the last link in the chain of distribution.
• He purchases goods in large quantities from the wholesaler and sell in small quantity to the consumer.
• He deals in general products or a variety of merchandise.
• He...

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