Internet Technology, Marketing, And Security Essay

2641 words - 11 pages

Assignment 4: Internet Technology, Marketing, and Security
BUS 508
August 24, 2012
Dr. Professor

Assignment 4: Internet Technology, Marketing, and Security

Marketing plays a large, pertinent key in the success of a product, and/or business. Excellent marketing creates brand awareness and a call to action for the target market. Even Not-for-profit organizations such as the Red Cross and the Boys & Girls Clubs of America use marketing to create awareness (Boone & Kurtz, 2012). Marketing campaigns today must be clever, catchy, and sophisticated. These campaigns use various methods to capture the target markets attention. These methods range from passing out fliers, radio and ...view middle of the document...

Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
Social media marketing allows companies and advertisers alike numerous new ways to reach out to new demographics. Social media sites such as Facebook and MySpace provide a way to be able to offer customers coupons, entertain and keep current customers intrigued by offering games on their pages. Customer service representatives are able to reply to questions and address complaints (Petrecca, 2012). It is very beneficial for small businesses attempting to enter the market, create brand and consumer awareness since these social media sites are free to sign up and use. Businesses small and large can use social media outlets as a way to build relationships with their customers. These outlets lets the businesses have a voice beyond a customer service representative. It can be used almost like a face to face meeting with customers. The use of social media, by such businesses as a start-up consulting firm, or retail business provides customers with information, as well as provides access to prospective clients (Petrecca, 2012).
The downside for small businesses using social media is that setting up and maintaining the sites/profiles/Tweets which can take a significant amount of time. Most small businesses starting out do not have the resources available to constantly reply to emails, complaints, and update statuses. A small business could get a family member or a good friend to maintain these sites and responses, however if they are not familiar with the business- such as policies, procedures, specials, etc. they may not be the best resource to utilize as the information they provide could confuse customers.
Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
Social media is truly a revolution in the way businesses both large and small communicate and interact with their customers. There are several vehicles to choose from, such as Facebook where the business would create a “page” which Facebook members could “like.” Twitter allows for customers to “follow” the business and get updates whenever they are available. LinkedIn is also a social site in which businesses have the ability to search for new employees and network with other businesses, which could lead to possible future partnerships.
Advantages that social media sites offer sites offer a way that businesses can collect data on consumers for free. The data will be up-to-date and fairly accurate at reflecting their target audience. Marketers can use this information to further drill down their market segments and more effectively reach their target markets. Social media sites expose a lot of information to companies that consumers might not be aware of, such as their name, date of birth ( if chosen to show), many sites such as Facebook also provide the member with the option to put down their current location, and hometown. This...

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