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Internet Technology, Marketing And Security Essay

3267 words - 14 pages

Assignment #4
Internet Technology, Marketing and Security
Professor Demetrius Carolina, Sr.
Bus 508-Contemporary Business
March 2, 2013

An online presence is vital for today’s businesses the use of internet and social networking in the workplace has grown substantially over the last few decades. Because of this, individuals are now using the internet in various ways. Technologies such as social networking sites, blog sites and other innovations give individuals a chance to interact with one another. With that being said, having a social media marketing strategy is vital for a business to determine how you’ll communicate utilizing the internet. The purpose of this ...view middle of the document...

Most consumers use the internet every day whether it’s utilizing it by a smart-phone, laptop, desktop, tablet or some other piece of technology. This allows businesses to communicate with consumers using numerous forms of social media and stay connected. Just staying connected today is so much the norm whether it’s on a business or personal level. The number of social media marketing websites on the internet is truly astounding and they are connecting people from every single city, country and continent on the globe. There is literally no limit to the reach of the internet and this has facilitated immense social interaction. People can keep up to date with hundreds of friends, engage in conversation, share pictures, videos and music and reconnect with friends that they have long lost contact with. Where distances, obstacles and oceans once came in the way of communication and sharing, there are now literally hundreds of Social Media Marketing Service websites making connection and reconnection possible in a way like never before. For businesses social media has offered increased exposure, in return the result is increased traffic and a new email list of members, improved search engine rankings, new networks connections with other businesses, lead generation, and improved sales. This is a win/win situation and I definitely can see why social media marketing has become so popular with all businesses, not to mention it has also resulted in a decrease in marketing costs overall.

Analyze the advantages and disadvantages of Social Media marketing for business entrepreneurs.
Social media marketing has many advantages and disadvantages as it grows in popularity, but business owners still struggle to find the right way to use it. The main advantage of social media marketing is cost-related. The majority of social media sites are free to access, create a profile and post information. The advantage of reaching your targeted market for little or no cash investment is substantial, and the audience wanting your information voluntarily joins or follows you. Pay-per-click advertisements on sites such as Facebook are "geo-targeted" according to specific criteria, to reach the correct audience. The viral nature of social media means that each person who reads your posts has the capability to spread the news farther within his own network, so information can reach a large number of people in a short time. Another common use for social media is to handle service outages, answer questions or respond to complaints. This allows a business to protect their brand (in the case of complaints), provide relevant information about their products or services and immediately provide answers to service outages. This helps a company protect their brand by being responsive to their audience and this falls under customer service advantages. Most consumers often depend on recommendations of products and services from people they know or from direct consumer input. This...

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