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International Marketing Plan Essay

1005 words - 5 pages

Course project International Marketing Plan
Channels of Distribution China’s distribution sector in the last years has opened a new vista of choices to foreign companies looking to move and sell their goods in the country. No longer are they required to use an uncoordinated network of domestic wholesalers, although some may choose to retain existing ties if these have worked well. Instead they may consider using one of a growing body of international and Hong Kong-based logistics businesses moving goods around and in and out of the country, or perhaps one of the many new domestic distributors which have emerged in recent years, or possibly decide to go it alone. 5 hour energy will have an ...view middle of the document...

Wholesale Markets
5 hour energy will use wholesale market as channel of distribution in china, as Wholesale markets can be found in or near every city (major cities, including Beijing, can boast more than ten wholesale markets), but they are often in out-of-the-way locations. Managed by the appropriate local administration of industry and commerce, many are held outside. Goods from these markets can be found on store shelves in almost every city in the country. The markets provide a highly effective conduit for getting goods to rural towns and villages. Although the markets look disorganized, their turnover rates are believed to be impressive. The major regions 5 hours energy looking for target market is Shandong, Zhejiang, Jiangsu, Guangdong, Liaoning and Hebei provinces and all the major wholesaler for larger markets are located in Shandong, Zhejiang, Jiangsu, Guangdong, Liaoning and Hebei provinces. Various plans have been announced to reform the markets and make them part of a more conventional wholesale structure. So this channel will be advantage.
Domestic Distributors
A new breed of domestic distributors has emerged to cater specifically to the fast growing and demanding electronics components sector. More nimble than their traditional counterparts, these Chinese distributors are confronting foreign competitors head on and are not shy to copy the tools of their foreign rivals, such as acquiring franchised lines, design services and automated supply-chain management systems. 5 hour energy will use this channel as a distribution also.
Retail Distributors
The emergence of chain stores and other modern retailers, however, has eased the task of coordinating Distribution for manufacturers in certain fields, such as fast-moving consumer goods (FMCG). In China’s leading cities, foreign store operators are becoming an increasingly important force, particularly for FMCG sales. The top retail chain is Carrefour of France, with 5% of the sales. Which 5 hour energy will try to contact for having deal set for selling there product.
The most common retail structures which 5 hour energy will use:
Mom and pop kiosks. Small, individually owned stores...

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