This website uses cookies to ensure you have the best experience. Learn more

International Business Essay

3068 words - 13 pages

International Business

Individual Assignment

Company overview:
Unilever is a British–Dutch multinational customer merchandise company co-head quartered in Rotterdam, Netherlands, and London, United Kingdom. Its items incorporate sustenance, refreshments, cleaning operators and individual consideration items. It is the world's third-biggest shopper merchandise company measured by 2012 income, after Procter & Gamble and Nestlé. Unilever is the world's biggest maker of food spreads, for example, margarine. One of the most established multinational organizations; its items are accessible in around 190 countries.
Unilever claims more than 400 brands, yet concentrates ...view middle of the document...

Unilever has always taken great efforts not only to success business but also want to improve their impact on the live of people and the society, community and environment.
The global Unilever had launched goals for the company, which called Unilever Sustainable Living Plan (USLP) in2010. It is their new business strategy in order to seize their business opportunities while decreasing its environment impacts. USLP is a Unilever’s business plan that leads the company and its brands to grown sustainably in the future.
Based on the USLP’s model the company aim to achieve in three significant outcomes by 2020, namely (Unilever Homepage):
1. Doubling the Unilever’s growth while solving the environment impact of it products.
2. Sourcing 100% of its agriculture raw materials sustainably.
3. Helping more than one billion people to improve their health and well being

Understanding Vietnam’s market and culture:
The differences of culture have a huge impact on the development of global business nowadays. Steers (2005) states that “ at present, there are more than a dozen models of culture differences, each claiming to offer the best way to understand and measure culture”. Hofstede is al remarked that people use models, when they try to understand the systems. Based on the Hofstede’s Culture Dimensions, we can understand the overview of the deep drivers of Vietnamese culture. The more descriptions about a culture from different angels exist the more previse the picture.
I. Hofstede’s Culture Dimensions:
1. Power distance:
This dimension explains the fact that all individuals in the societies are not equal. Power distance is defined as “ the extend to which the less powerful member of institutions and organizations within a country expect and accept that power is distributed unequally”. ( The Hofstede center). Vietnam gets score of 70, which means that people accept the order of hierarchy in the company as well as the society and it seems unequal among people. Subordinates often wait to be told what to do and follow.
2. Individualism:
With the score of 20, Vietnam is a collectivistic society. The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among its members.
3. Masculinity:
Vietnam is a country, which the focus is on “ working in order to live”
4. Uncertainty avoidance:
The country is considered as a low UAI society which means where people believe there should be more rules than are necessary. Schedules are flexible; hardworking is undertaking when necessary, precision and punctuality do not come naturally.
5. Long term orientation:
Vietnam scores 57, making it a pragmatic culture where people believe that truth depends very much on situation, context and time.

II. Vietnamese’s culture:
Collective and High Context culture.
According to Vietnam News 2006, East Asian cultures are collectivism as know as Confucianism. The main characteristics are emotional,...

Other Papers Like International Business

International Business Essay

561 words - 3 pages As part of our global operation our company currently uses labor in many different countries. In this memo the major issues and elements concerning the aspects of labor forces and the influences it has on international business operations will be addressed. This memo will also include information concerning labor quality, quantity, and mobility, as well as minorities, the labor market, and labor unions. Let’s start with labor quality. In

International Business Essay

529 words - 3 pages Task 1. International Business is basically covers all commercial transactions (private and governmental, sales, investment, logistics and transportation) and it usually takes place in more than one region, countries and nations that go past political limits. A private company may take part in such transaction for profit or even government undertake them for profit and political reasons. It refers to all activities which involve a cross border

International Business

1626 words - 7 pages international business? - firm creates product to accommodate local demand >> firm exports product to accommodate foreign demand >> firm establishes foreign subsidiary to establish presence in country and reduce costs >> firm differentiates product and expands product line 3. How firms engage in international business? Discuss each with specific emphasis on its risk and return characteristics. p. 8-11 - international trade … penetrate

International Business - 1301 words

1301 words - 6 pages Corporation because a risk involving another company investing in the local market threatens whirlpool's capacity for retaining local niche as well as sourcing for human capital (Hill, 1999). Read more: Whirlpool enhances competitiveness in the domestic market by going international. Internationalization raises the level of

International Business - 1910 words

1910 words - 8 pages Cork Institute of Technology Bachelor of Business (Honours) in Information Systems – Award (NFQ – Level 8) Summer 2007 International Business (Time: 3 Hours) Instructions Answer: Section A: Answer all question one on case study Section B: Answer three (3) from five (5) questions. % of marks allocated for this exam: 70 Do not write, draw or underline in red. Examiners: Ms. C. O’Reilly Mr. L. Elwood Section A: Case study - John Higgins

International Business - 1540 words

1540 words - 7 pages initially marketed as the Feira to Spanish-speaking people, but this means “ugly old woman” in Spanish. The Ford Comet, a high-end car, was sold as the Caliente in Mexico, which is local slang for “prostitute.” Unsurprisingly neither model did well in these markets. Ignorance of cultural differences represents a common stumbling block for international managers. When a small business prepares to conduct operations with partners or customers from

International Business - 864 words

864 words - 4 pages stability since the signing of contracts in 1955. The president, who is chosen by general election for every 6 years, is the highest level of the state and wields the ultimate authority, however, parliament has the right to hold for new elections. Heinz Fischer is the present Austrian president and he is selected president for the second term on April 25,2010. Legislation: The feature of Austria is that the domestic business controlled 95

International Business - 3613 words

3613 words - 15 pages PRABINA THAPA (1303864) WORD COUNT: 2560 Date: 21/04/15 ------------------------------------------------- BE413- INTERNATIONAL BUSINESS ENVIRONMENT ‘Michael Porter’s (1998) work on industrial clusters has been seen as a new and potentially fruitful way of understanding how innovation can be stimulated in particular regions and firms. What are the main features of Porter’s cluster model and what advantages does it bring for business and

International Business - 4164 words

4164 words - 17 pages environments, its management must carefully analyze the fit between its corporate policies and the political and legal conditions of each particular nation in which it operates. The element that can influence international business are: role of government in society, political ideologies, political risk, legal environment and operational and strategic legal issue. THE POLITICAL ENVIRONMENT A political system is the complete set of institutions

International Business - 4452 words

4452 words - 18 pages ) Foreign Trade M/S Taneja Exports, Mumbai Introduction Mr. Gurmeet Taneja and Mr. Rahul Khatri are partners of M/S Taneja exports, Mumbai. Both of them qualified from IIFT, New Delhi in the year 2002. They declined lucrative corporate job offers, since they have decided to plunge into the world of international business. M/S Taneja Exports is registered as a partnership firm, with Mr. Gurmeet Taneja and Mr. Rahul Khatri sharing the profits in the ratio

International Business - 610 words

610 words - 3 pages Asssignment 1, International Business Law By: Annett Franklin Date: 7 April 2012 Question 1:Globalization in ts own right is not necessarly a bad develpoment for both developed countries and and develpoing wourld as it has helped to break down barriers between regions, eliminate monopolies, increase markes for pharmaceutical companies and promote access to drugs and health care for those developing countries. The international flow of

Related Essays

International Business Essay 870 Words

870 words - 4 pages ------------------------------------------------- Tips For Finding an International Business Internship Posted by Olga at Going Global on September 15, 2009 Choosing an international business degree with the hopes of landing an international career after graduation is no longer a surefire action plan for students. With the current economic climate, being proactive before graduating and doing an international business internship is the best

International Business Essay 936 Words

936 words - 4 pages Petro Danyliv Professor Kathy Bowen Principles of Management Due April 2, 2014 International Business Nowadays international business and globalization became very popular and gained much more importance for each and every business company. Based on the quality research and the detailed analysis, this paper would come with the conclusion to show the advantages of globalization and also how globalization and international business

International Business Essay 1123 Words

1123 words - 5 pages Riordan Manufacturing might faces such as (1) The environmental issues (2) Business corruption and (3) Safety issues in an international market. Environmental Issues Environmental issues have become very common with the plastic industries and are one of the most relevant ethical issues that multinational companies are faced with when operating in international markets. Hence, Riordan manufacturing company will need to make sure that they

International Business Essay 4978 Words

4978 words - 20 pages effect. * 1 January 1995: World Trade Organization is created to facilitate free trade, by mandating mutual most favored nation trading status between all signatories. * 1 January 2002: Twelve countries of the European Union launch the Euro zone (euro in cash), which instantly becomes the second most used currency in the world. motives for international business expansion Answer: There are various reasons to going internationally, but