International And Domestic Marketing Comparison Paper: India And The United States

1415 words - 6 pages

International and Domestic Marketing Comparison Paper: India and the United States
Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and ...view middle of the document...

In the United States, culture is quite blended, with a multitude of different races, religions, and values all existing together. The US does not have a deep rooted sense of tradition, likely due to the fact that it is a young nation comparatively, and that it is made up of immigrants from many different nations. What the US does hold at the heart of its culture is capitalism and individualism. Americans tend to reward individual efforts rather than the efforts of a group, which has a significant impact on our society (Cateora & Graham, 2007). This aspect translates into our marketing, and can be seen in advertising and in business practices, where the underlying focus is usually on competition and individualism.
In comparison, India is a nation that is rich in history and culture. Like the US, India has a mesh of different races, languages, and cultural beliefs. Yet unlike the US, India's people have a long history which influences their culture. The nation has taken full advantage of the technology boom, and has embraced the commercial lifestyle that has taken hold in the 21st century. Yet there is still a divide between the modern urban culture and the rural culture in India, where agricultural dominance is prevalent (Merchant, 1999). The distinguishable thing about India however, is the fact that the younger, up-and-coming generation is embracing consumerism and technological advancement. The willingness for India to become a capitalistic society has helped shoot the nation into the forefront of global commerce. Many American companies, such as IBM and Google, are penetrating the market and enjoying much success (Prasso, 2007). As a result, India has welcomed and embraced many aspects of American business and marketing.
Direct Marketing
Direct marketing in India has been advancing over the past 20 years, due to improvements in custom and import duties, and personal and corporate taxes. Yet the nation has embraced direct marketing in a much different way, compared to the US. In the United States, direct marketing is dominated by TV and radio ads. Yet in India, television ads are virtually nonexistent. Instead, email marketing is becoming much more common. As well, the US relies heavily on mail order catalogues, yet in India, online catalogues are the mainstay, as internet shopping holds a huge part of the market share (Precision Marketing, 2007). Additionally, "the costs of sending an email are miniscule compared to direct mail, so most marketers are spending a lot of time and effort capturing email addresses or directing prospects and customers to their website" (Precision Marketing ¶ 4, 2007). In comparison, some traditional American forms of direct marketing are gaining popularity in India. Many airlines, hotels, and retailers are offering loyalty programs, and have been seeing much success (Precision Marketing, 2007).
Market Segmentation
The differences between India and the United States do not end with the...

Other Papers Like International And Domestic Marketing Comparison Paper: India And The United States

Comparison and Contrast of the Steps That Led Russia to Leave Ww1 and the United States to Enter Ww1

1814 words - 8 pages Comparison and Contrast of the Steps that Led Russia to Leave WW1 and The United States to enter WW1 World War 1 was one of the darkest and bloodiest chapters of World History. The heavy number of casualties and the economic loses suffered for all the European countries that took part in the ‘Great War’ , as it was known later on, are enough proves of the bloodshed and violence of it. Nevertheless, two of these countries had an

The Importance Of International Trade To The United States

960 words - 4 pages marked with the purpose of saving domestic jobs inside the United States. The result of this policy would be costly to consumer and not beneficial to the United States because the United States is a global power in the international trade market. References Bruce, Mary, (2009), “'Buy American' Provision Draws Fire”. Retrieved from: Kelley, Martin, (2011), “What Is the Smoot-Hawley Act?”, Retrieved from:

Cultures in Comparison: Japan Versus the United States

2263 words - 10 pages their children if they have to skip the most important meal of the day. According to the International Encyclopedia of Sexuality, the teenage pregnancy rates are labeled as out-of-wedlock births and remain below 5%. Long term cohabitation rates in Japan are increasing with divorce rates and are causing a decrease in marriage and fertility (Cohabitation, Background 2009). In the United States, the average age of first sexual intercourse for

International Marketing Case 2.8 Ultrasounds In India

757 words - 4 pages Dylan Hannum Dr. Wong 11/6/2015 Case 2.8: Ultrasounds In India In India, having a daughter is often viewed as incurring a lifetime of debt for parents because of the dowry payment at marriage. Mothers will abort their unborn daughters just so they may try again for a son. Some estimate that hundreds of thousands of girl fetuses are aborted each year. Boys in India are viewed as wealth earners during life and lighters of one’s funeral pyre

The United States’ Failure Of Battling International Terrorism Under Clinton’S Administration

2371 words - 10 pages The United States’ Failure of Battling International Terrorism under Clinton’s Administration In the wake of the September 11 tragedy, Osama bin Laden once again rang the bell across the North America continent, reminding the Americans of his existence and fatalness. Bin Laden has been quiet for a while after the United States’ bombing in Sudan and Afghanistan in 1998 – a retaliation against his followers’ attacks of the U.S

The United States and Israel

2652 words - 11 pages peace. Furthermore, United States Presidents should agree to the existence of a Palestinian population and work to achieve peace between both parties by abiding by the U.N. Resolutions 242 and 338. The United States is a leading power in the world, and often it claims to be the most powerful nation in the country. The United States of America plays the role of an international police power and its duty as that peace-broker is to achieve peace

Rome and the United States

628 words - 3 pages Ancient Rome fell due to many problems within the Empire after the Pax Romana. Today, the United States faces problems that are fairly similar to the problems that occurred in Rome before it fell. Some of these problems were corruption, government overspending, and unemployment. Corruption was a big problem to Ancient Rome and a problem today in the United States. Ancient Rome was corrupt in the way that their emperors ruled. Many emperors

Children and Poverty in the United States

1851 words - 8 pages affected by poor health and mental health issues. Poverty has also been known to affect a child’s ability to learn and leaves them at a greater risk for emotional, social, or behavioral problems. Research shows that poverty is the highest threat to a child’s well-being (National Center for Children in Poverty, August, 2010). Since 1964 when the war on domestic poverty was declared, the United States has spent hundreds of billions of dollars helping

The United States and Two World Wars

2138 words - 9 pages . Craig and Felix Gilbert. Pgs. 703-732 Princeton University Press, Princeton, New Jersey. 1986. America, for such a young country, had seen its fair share of wars prior to the beginning of World War I and was reluctant to join in the fray. As author Charles MacDonald points out in The United States and the Two World Wars, America began its role in international affairs from an unenthusiastic position. Many scholars have adopted

Japan And The United States Differences

1435 words - 6 pages Introduction This report examines differences and similarities of Japan and the United States cultural and presents suggestions for improving cultural. Thus, countries culture can mean comparing and understanding the patterns, interactions, communication and dealings. Moreover, because traditions and business customs have become growing confrontation on behavior in crossing international boundaries, major changes are essential. In addition, to

Race and Inprisonment in the United States

1687 words - 7 pages victimized the black man in the “get tough on crime” and the “war on drug” movements. And finally, this paper will address how continued discrimination affects peoples’ ability to change. Race and Imprisonment in the United States Statistics show that African-American men make up 13.6 percent of the U.S. population and 40.2 percent of the U.S. prison population. Even though rates of drug use and selling are similar across the races, people of

Related Essays

India And The United States Essay

2341 words - 10 pages India and the United States India and the United States SOC 325

Comparison And Analysis Of Social Justice In The United States And India

1256 words - 6 pages Comparison and Analysis of Social Justice in the United States and India Jessica M. Alstad Argosy University Author Note All correspondence pertaining to this work should be directed to: Jessica Alstad, 4305 Grayson Drive, Indianapolis, IN 46228 Abstract Social justice has multiple definitions depending on the country a person resides in. The definition of social justice in the United States differs from that definition in India. Some

Tesco Case: Examining The Marketing Management And United States Market

905 words - 4 pages Tesco Case: Examining the Marketing Management and United States Market BUS 620: Managerial Marketing Dr. Paula Zobisch January 20, 2013 Tesco Case: Examining the Marketing Management and United States Market Tesco need to focus on their customer loyalty and retention in their marketing strategy to bring up their sales in the United Kingdom (U.K.). The company dipped into the United States market, but came up short. It is time for the

Expensive Cancer Drugs: A Comparison Between The United States And The United Kingdom

822 words - 4 pages Research Assignment Article: Expensive Cancer Drugs: A Comparison between the United States and the United Kingdom. The article that I will do an overview on is entitled: Expensive Cancer Drugs: A Comparison between the United States and the United Kingdom. The article compared the United Kingdom’s and the United States experience with cancer drugs and how expensive they can be due to medical technologies. This article also discusses the