No Results Found For: Google Success in China
Google currently controls over 80% of the internet search engine business for both computers and cell phones. It would only make sense that they would attempt to dive into a new market with the world’s largest internet market, China. Even with a substantial market share in the industry, obstacles occurred almost immediately with their endeavor. Google’s fight to conduct business in China provides excellent examples of the planning processes that should take place for a business to grow and thrive.
Google executives realized that they would encounter an up-hill battle with the communist country and the challenges that would face them. They ...view middle of the document...
Google soon realized that this was going to be more of a fight than they had initially planned. Not only did they have to worry about the differences in diversity in relation to the rest of the world but they also had to deal with censorship from the government. The government was attempting to urge Google to restrict any access to sites regarding human rights. This made controlling the search results difficult at times. Also, in the beginning they found that their license was declared no longer valid by the government. The government claimed that they were not convinced that they were a search engine or a new portal.
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Not all of the products that Google has to offer were allowed either. Picassa, which allows users to organize, share and edit photos, as well as Gmail and blogs were not allowed to be offered due to government restrictions. This also placed them at a disadvantage since users demand more from the products and services that they use.
Even with all of their technology they still encountered unexplained outages. Blocked websites and timeouts lasting more than a minute resulted from searching for a web page containing censored words or terms. The outages frustrated the Chinese searchers and many had given up on Google writing them off as an outsider whose service was not able to compete with Baidu, the Chinese search engine. An in depth search revealed that hackers had gained access to their database in which specific items were sought. The evidence pointed to the government as the culprit, or at least a party, due to the sophistication and nature of the material selected.
Google has now branched out into the world of tablets with the Nexus 7. It is giving Apple and Amazon’s Kindle a run for their money. Nexus can easily use applications from Google and Android based applications.