Internal And External Factors Wal Mart Essay

2270 words - 10 pages

Responding to Internal and External Factors; Wal-mart Analysis

Abstract; this report examines the ways in which Wal-mart responds to internal and external factors such as globalization, new technology, innovation, diversity, and ethics. Wal-Mart is a successful industry giant, so it stands to reason that they are proficient at responding to internal and internal factors and thriving . In this essay we explore Wal-Mart’s programs and initiatives and access if we could use their examples to learn from and grow as managers and business owners.
There are various internal and external factors that affect the four functions of Management positively or negatively. Organizations need to ...view middle of the document...

The globalization impact on Wal-Mart is that it cannot attain it success alone any longer. The company needs collaboration. Therefore, the company will have to associate with right people or partners to enhance their productivity and growth in business. Wal-Mart started on a small scale and has made a great impact socially and economically not only in the United States but other nations as well; increasing products and services for the numerous consumers especially at lower prices. According to Lavallee & Boyer, Wal-Mart is known to be an initiator and receiver of globalization and has really transformed retail industry in the United States.
Technology at Wal-Mart has advanced so much so that it has not only enhanced the customers experience but has help Wal-Mart to become more energy efficient as well. Besides Wal-Mart e-commerce website the company has looked to @walmartlabs for new innovative technology to help keep the company relevant in an era with many different competitors. Wal-Mart was originally a leader using a Retail Link sales-data system that helped Wal-Mart to analyze their customers shopping carts to capitalize on trends; however, other competitors were able to get hold of the software and now have the same electronic analytical abilities as Wal-Mart (Neff, 2011). This has in turn decreased Wal-Mart competitive stance. Wal-Mart by using @walmartlabs is testing an application called Shopycat, which will utilize social-media sites like Facebook that will use member profiles along with comments to generate gift ideas.
Technology
In addition to web-based applications and analytical tracking software, Wal-Mart is using technology advances in house that are more environmentally friendly and that conserves energy. Wal-Mart operates a centralized Energy Management System (EMS) which monitors and controls all heating, cooling, lighting and refrigeration systems continuously 24 hours seven days a week for all Wal-Mart locations including Sam’s Club from its Wal-Mart’s home office in Bentonville, Arkansas (Wal-Mart, 2009). The use of daylight harvesting technology by using skylights to harvest daylight and automatically dim electrical lightening within store locations, along with Light-Emitting Diodes (LEDs) used in refrigerated cases which produces more than 70 percent energy efficient operation than fluorescent case lighting (Wal-Mart, 2009), reduction of water consumption via sensor activated sinks and automated flushing in the restrooms. The Secondary Loop Refrigeration system was installed in the newer high-efficiency locations starting in 2008. “The technology uses a non-refrigerant based solution to cool refrigerator and freezer cases, resulting in a 90 percent reduction in refrigerant” (Wal-Mart, 2009).

Wal-Mart began installing innovated thin film solar technology to become a more energy efficient company by reducing the amount of non-renewable energy consumption and increasing their...

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