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Intel Corporation Essay

822 words - 4 pages

1. What was Intel´s strategy in DRAMs? Why did Intel decline in the DRAM market?

De strategie van Intel in de DRAM markt was gericht op productleiderschap. Door voortdurend sneller dan de concurrentie grotere geheugencapaciteit (meer innovatie) op de markt te kunnen introduceren behaalde men, in eerste instantie, een competitief voordeel.
Er waren meerdere redenen dat Intel dit competitieve voordeel niet kon vasthouden en haar marktaandeel zag dalen:
* Toenemende concurrentie uit Japan. Verscheidene grote Japanse bedrijven waren technologisch verder in de productie van DRAMs, waardoor het uitvalpercentage (‘production yield’) significant lager was en dus in staat waren efficiënter ...view middle of the document...

* Vergaande samenwerkingsverbanden met bijvoorbeeld IBM, Microsoft en later Apple. Door het winnen van het contract met IBM werd het ontwerp van Intel de standaard voor de eerste PC’s. Dergelijke samenwerkingsverbanden ‘beschermen’ als het ware het marktaandeel.
* Stimuleren van schrijvers van software zodat de ontwikkeling op dat gebied bijblijft bij de ontwikkelingen op het gebied van de processors. Bij achterblijvende software is de betekenis van de technologische vooruitstrevendheid van de processor beperkt.
* Juridische bescherming van technologische voorsprong (intellectueel eigendom) door patenten, copyrights e.d.. Hierdoor was de concurrentie niet gemakkelijk in staat om de technologie te kopiëren, waardoor Intel een toetredingsbarrière voor de markt van microprocessors kon opwerpen.
* Haar koopkracht bij leveranciers gebruiken waardoor zij als eerste nieuwe producten van hen kon afnemen.
* Creëren van een dermate hoge productiecapaciteit dat er geen noodzaak is om dat een andere fabrikant onder licentie van Intel produceert.

De belangrijkste bedreigingen zijn:
* Concurrentie die met een technologische meer vooruitstrevende microprocessor op de markt komt.
* Een alternatieve architectuur (zoals RISC) die de standaard wordt.
* Mogelijke ‘bugs’ in de processor. Met de hedendaagse social media zou een bug, zoals in 1994 eerder het geval was, anno heden weleens grotere (financiële) gevolgen kunnen hebben dan destijds het geval was.
* Achterblijvende ontwikkeling van software. De ontwikkeling in de hardware biedt enkel toegevoegde waarde als de software ook gebruikt maakt van deze technologie.
* Afname van de PC-markt en daarmee de vraag naar microprocessors.
*...

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