This website uses cookies to ensure you have the best experience. Learn more

Inquiring Minds Want Toknow Essay

533 words - 3 pages

Instead of using actual data, numerical values will be assigned to each response in order to group responses from the Penton surveys and questionnaires into various categories. The sample code sheet would include the question, variable number, code description and variable name (p.406). For example:
Question Variable Number Code Description Variable Name
1 Record number RECNUM
2 Respondent number RESNUM
1 3 2= Yes Reader card used
9= Missing
2 4 1 = Telephone Preferred inquiry method
2= Email
3= Website inquiry form
4= Fax-on-demand
5= Reader service card
9= Missing
The code sheet will be set up to compare responses options and the frequency of responses.
7. Assume you are compiling your research report. How would you present the statistical information within this case to the ...view middle of the document...

The IW will then take the statistical data and recommendation under consideration when contemplating whether the reader cards should remain a viable inquiry method.
8. Assume you are compiling your research report. What are the limitations of this study?
The study should have been conducted over a period of more than two years. Most importantly, the primary limitation in Penton study is the sample size. Although the standard error is calculated by the 676 of the 710 surveys received, the overall sample size represents such a small fraction of the overall 1.7 million population size. This implies that data or CI (confidence interval) is somewhat inexact.
9. Assume you are the decision maker for IndustryWeek.  Given the declining value of the reader response card to subscribers, originally designed as a value-enhancing service to IW readers and advertisers alike, what further research might be suggested by the findings of this study? Or do you have sufficient information to stop the use of the reader response cards in IndustryWeek? 
There is insufficient data to stop the use of the reader response cards. A more in-depth study must be conducted to measure the value of reader response cards across all 42 industries. It is possible that some industries frequency and preferred method of use may still require the availability of the reader response card. Likewise, such a study would prevent the possible loss of inquiries from groups that are more inclined use more traditional methods of submitting inquiries. A study to assess the feasibility of transferring to a fully web-based inquiry method is suggested. Furthermore, a study to uncover the flaws (response time, ease of use, etc.) in the reader response card system may highlight possible areas of improvement that may subsequently improve overall usage.
Cooper, D. R., & Schindler, P. S. (2011). Business research methods. New York:McGraw-Hill.

Other Papers Like Inquiring Minds Want Toknow

Social Media Essay

3292 words - 14 pages , indeed it remains a showcase in which all Facebook users are exposed. Some social network users just inquiring about the lives of people who have no presence in the development of his real life but these unknown actions affect them, as they invest much of their real life to virtual life and drawn up worrying about it. A study that reveals that people with more "friends" on Facebook are more likely to feel stressed or anxious about the use of

Applied Education Essay

5066 words - 21 pages no room for mediocrity.   I present a solution to this issue. "Applied Education" is the future of higher education in this country.  No longer can our education system focus solely on power point presentations, essays, and scantron exams. Our realm of learning expands beyond this in a million different directions. Our goal for "Applied Education" is to actually prepare students for the career they want to devote their lives to. Our system

The Role of Motivation in Wellness Coaching and Weight Loss

4922 words - 20 pages sort of “magic berry juice” to drink, or the latest workout available for purchase from a celebrity trainer promising that people will looked “totally ripped” like the people in the infomercial, and the newest “detox” or cleanse a celebrity is using fill America’s eyes, ears, and minds. Americans seem to get most of their health information through pop culture and what the Kardashians are doing. While there is truth to some of the information but

Freedom And Responsibility

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws

2348 words - 10 pages hate crime is, the United States congress needs to create federal hate crime law with harsher punishments because if the punishments are severe, people will want to avoid them. Right now, the punishments are laughable at best. One of the oldest, most nationally-known examples is that of Rodney King. On March 3, 1991, Rodney King was chased by Los Angeles police in his 1988 Hyundai going 110 or 115 mph. He went into a neighborhood doing about

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages (“Pogradec City Guide - Drilon & Tushemisht’). You might want to learn more about the culture of Albania, which is well-known for its ancient traditions, as one of the earliest places in Europe. The advantage of spending cultural holidays in Albania is that there are old castles, churches, and houses to visit in almost every city. You should definitely start your cultural vacations by viewing Tirana, the Albanian capital city since 1920. It is

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Related Essays

Inquiring Minds Want To Know Essay

1047 words - 5 pages Case Assignment 2 Liberty University BUSI 600 Abstract This paper defines Penton Media’s sampling plan and research design for their study on if their reader service cards are still successful in getting buyer’s attentions. There are five questions that develop the sampling plan and Penton Media’s answers to these questions are described in this paper along with the strengths and weaknesses of their decisions. Their research design is

Busi 600 Case Study 1

804 words - 4 pages Case Study 1 Inquiring Minds Want to Know—Now! Annette Brooks Liberty University Case Study 1 Inquiring Minds Want to Know—Now! 1. Build the management-research question hierarchy. “This case describes a multistage communication study undertaken by the research department of Penton Media, a publisher of business trade magazines, to determine the long-term viability of a reader and advertiser service, the reader service card, a post

Effects On Teenage Realtionship Essay

588 words - 3 pages very different views of adolescent romance live on, often simultaneously, in the minds of bemused parents. Lately, teenage romance has caught the attention of a number of researchers, who are increasingly interested in its potentially positive as well as negative effects -- not just on adolescence, but on adult relationships and well-being. According to Dr. Wyndol Furman, an editor of the book ''The Development of Romantic Relationships in

How Could I Tell? Personal Narrative

2455 words - 10 pages quizzing and inquiring. Brown shoulder length hair was tied back into a single ponytail. Her hair framed her wonderful gentle face. She was slightly built with a simple belted cotton dress that brushed her knees. Her eyes were pale blue - wary. A housewife going about her everyday chores, a routine suddenly disturbed ... possibly threatened. She wondered why I was home earlier than usual. I stumbled over my apology