This website uses cookies to ensure you have the best experience. Learn more

Inquiring Minds Essay

1021 words - 5 pages

The management-research question hierarchy would start with the management question.
The dilemma that the publisher faces is knowing whether business publication advertising was generating fewer leads that in the past or not. Because the magazines were experiencing a decline in the use of publication readers the publisher had to make a determination on whether fewer leads were being generated. The publisher also had the dilemma of dealing with many of the publishers not tracking the source of the leads that they received.
The next step in the management-research question hierarchy is developing questions that should be asked by the research department. They need to determine if business ...view middle of the document...

Obtaining feedback would also give them an opportunity to know if they had any options to make changes, seek alternatives or remain focused in the direction that they are headed. An investigative question would be if they wanted to use their website to gather responses as well as include a phone number in order for respondents to contact the agency directly. They also could focus investigative questions centered on the pretested reader-targeted mail questionnaire that was done by phone and how useful the information that they obtained was towards what they were seeking. The data showed that almost every respondent had contacted at least one advertiser during the past year. This information could be valuable to the company because it gave them insight on the importance of contacting people to obtain the needed information. In addition, they discovered that many of the respondents had also contacted the company via of fax or e-mail.
The final step in the management-research question hierarchy is the measurement questions. This includes the researcher determining what aspects of how the company was responding to the customer needs and reducing the wait for customers to receive products. Customer satisfaction needs to be measured in order for enough information to be provided.
One ethical issue that is important in this research is protecting the integrity of the information gathered. It is important to assure that no one is harmed or suffer adversely as a result of data being collected. In addition, all codes of ethics must be followed to assure that researcher, assistance and all others involved in any type of research act with integrity and honesty. Information gathered online or in cyberspace is much different that face-to-face investigations, phone or faxed information. Therefore, an ethical issue that must be considered is privacy and protecting the integrity of the information gathered. Collecting data over the telephone has been a highly effective manner to gather the research data that has been sought by companies. Because this is a common method of gathering research there should...

Other Papers Like Inquiring Minds

Effects on Teenage Realtionship Essay

588 words - 3 pages very different views of adolescent romance live on, often simultaneously, in the minds of bemused parents. Lately, teenage romance has caught the attention of a number of researchers, who are increasingly interested in its potentially positive as well as negative effects -- not just on adolescence, but on adult relationships and well-being. According to Dr. Wyndol Furman, an editor of the book ''The Development of Romantic Relationships in

Courtly Love Essay

1319 words - 6 pages significance of ‘purity’ – a sensual, carnal desire that is selfishly focused leads to a spiritual association of hearts and minds. To finish, the ‘system’ of courtly love decrees that man is a ‘natural’ creature who is slave to his cravings, whereas man ought to be seen as both spiritual and rational, higher than this world and able to control passions and movements. Kelly, Henry Ansgar. Love and Marriage in the Age of Chaucer. Ithaca, NY

How Could I Tell? - Personal Narrative

2455 words - 10 pages quizzing and inquiring. Brown shoulder length hair was tied back into a single ponytail. Her hair framed her wonderful gentle face. She was slightly built with a simple belted cotton dress that brushed her knees. Her eyes were pale blue - wary. A housewife going about her everyday chores, a routine suddenly disturbed ... possibly threatened. She wondered why I was home earlier than usual. I stumbled over my apology

The Order Of The Solar Temple: An Examination Of The Order Of The Solar Temple, Its Practices And Its Decline

2677 words - 11 pages inquiring about the solar temple. In 1993 Luc Jouret along with two other members were arrested for attempting to procure handguns fitted with silencers in Quebec, this only further raised speculations amongst members as their public image was the key to their recruitment. This indictment resulted in the loss of members , one of which was Tony Dutoit began to speak out against the sect . This rapid decline in the cults image served as a precursor for the

Social Media

3292 words - 14 pages , indeed it remains a showcase in which all Facebook users are exposed. Some social network users just inquiring about the lives of people who have no presence in the development of his real life but these unknown actions affect them, as they invest much of their real life to virtual life and drawn up worrying about it. A study that reveals that people with more "friends" on Facebook are more likely to feel stressed or anxious about the use of

Communication Ethics

4042 words - 17 pages have a full appreciation of what has occurred throughout the years within the organization in order to properly assess and interpret the current situation as it relates to communication ethics and the improper use of technology. To begin with, detailing and inquiring into the historical moment of the organization allows one to determine the identity and development of the “good” of the organization. Similar to “an ethical map…a guide, but not an

Samsung-a Global Strategy

4303 words - 18 pages your supremacy in market share. Once you get your brand perception right in the minds of the consumers as a brand that delivers the best technology and gives you value for money, then ultimately market share goes up. Now Samsung has changed its policy a bit and instead of just remaining a high-end technology driven brand it tried to change its image to sell products to the huge number of middle income families in India. It started pricing its

Applied Education

5066 words - 21 pages supervisor. Step Two: Employer Outreach and Partnerships St. John’s Career services and College deans should collaborate with companies/ firms/ non-profit organizations/ the government/ schools/ hospitals…etc that specifically correlate with student’s majors to provide them with real world experience. Expanding upon SJU current partnerships with organizations, inquiring them for free internships, in return for service. Emphasizing the win/ win

The Role of Motivation in Wellness Coaching and Weight Loss

4922 words - 20 pages sort of “magic berry juice” to drink, or the latest workout available for purchase from a celebrity trainer promising that people will looked “totally ripped” like the people in the infomercial, and the newest “detox” or cleanse a celebrity is using fill America’s eyes, ears, and minds. Americans seem to get most of their health information through pop culture and what the Kardashians are doing. While there is truth to some of the information but

Freedom And Responsibility

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Related Essays

Inquiring Minds Want Toknow Essay

533 words - 3 pages Instead of using actual data, numerical values will be assigned to each response in order to group responses from the Penton surveys and questionnaires into various categories. The sample code sheet would include the question, variable number, code description and variable name (p.406). For example: Question Variable Number Code Description Variable Name 1 Record number RECNUM 2 Respondent number RESNUM 1 3 2= Yes Reader card used 1=No 9

Inquiring Minds Want To Know Essay

1047 words - 5 pages Case Assignment 2 Liberty University BUSI 600 Abstract This paper defines Penton Media’s sampling plan and research design for their study on if their reader service cards are still successful in getting buyer’s attentions. There are five questions that develop the sampling plan and Penton Media’s answers to these questions are described in this paper along with the strengths and weaknesses of their decisions. Their research design is

Busi 600 Case Study 1

804 words - 4 pages Case Study 1 Inquiring Minds Want to Know—Now! Annette Brooks Liberty University Case Study 1 Inquiring Minds Want to Know—Now! 1. Build the management-research question hierarchy. “This case describes a multistage communication study undertaken by the research department of Penton Media, a publisher of business trade magazines, to determine the long-term viability of a reader and advertiser service, the reader service card, a post

Education And Welfare Essay

677 words - 3 pages public.Decentralization P.365*Supplementary Material 1General features of the US education P.366American education emphasizes cultivating students' minds and students are encouraged to learn by doing, by inquiring, by discussing and by expressing themselves.American education pays much attention to cultivating the spirit of self-reliance.Elementary and Secondary Education P.36613-year compulsory education at the public expense for every childCo-existence of