The Leadership Report: Ingvar Kampard
Ingvar Feodor Kamprad, as we know him the owner the giant home furnishing retail chain IKEA was born in march 30, 1926 on a farm which called near a small village of Agunnaryd, Smaland Sweden. In his teen ages he used to peddled matches, fish, pens, Christmas cards and other items by bicycle as a teenager. He bought matches in bulk from Stockholm and sold them in his town with reasonable prices but he still could make good money.
At the age of 17 his father gave him a reward for the success in his business. May be it was a turnover in his life. He used this money to establish his small company which will be the world's largest ...view middle of the document...
He drives a 15-year-old Volvo, of which he says, "It is nearly new, just 15 years old, or something like that." When he is not driving his old Volvo, you can see him taking public transportation in Switzerland, riding the bus alongside other commuters. He also continues to fly economy class and avoids luxury hotels when out of town. He says, "IKEA people do not drive flashy cars or stay at luxury hotels." Indeed, Kamprad practices what he advices. "How the hell can I ask people who work for me to travel cheaply if I am traveling in luxury?" he asks." It's a question of good leadership."
At the beginning in his business career, he realized that the best way to encourage hard work and a strong character in other employees was to show that in his own life. Encouraging a double standard between him and his workers, Kamprad believed in that it would be hurtful to both the health and wealth of the whole company. "I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it," he says. "Why should I choose first class? To be offered a glass of champagne from the air hostess? If it helped me arrive at my destination more quickly, then maybe."
In spending his money, Kamprad would not only think of his employees, but also he would always put himself in the shoes of his customers. If he were in their position, what would guide him to make purchases? "I'm a bit tight with money, but so what?" he asks. "I look at the money I'm about to spend on myself and ask myself if Ikea's customers can...