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Information Technology Management Essay

4342 words - 18 pages


Tutorial Letter 202/0/2013
Information and Technology Management IV

Year module
School of Computing
This tutorial letter contains the model
answers to assignment 1 & 2, and
the Oct/Nov 2013 examination and
Jan/Feb 2014 supplementary
examination preparation notes.

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TUTORIAL MATTER THAT YOU SHOULD HAVE RECEIVED TO DATE .................................. 3
Plagiarism ................................................................................................................................... 3


THE MODEL ANSWERS TO ASSIGNMENT 1 ........................................................................... 3


THE MODEL ANSWERS TO ...view middle of the document...

NB: When answering assignment and examination questions for this module please provide the
exact wording from the textbook as far as possible. The textbook has been correctly and
completely acknowledged by the module and it is designed by the authors for this purpose, so
there is no plagiarism in this case.



Unique Number


Due date
19 April 2013


(50 Marks)

Chapter 1 Essay Type Questions:

(25 Marks)

Describe how to assess the value of an innovation.
Page 7 (8 ed.)
Innovation leads to profitable growth if it:

Generates new profit pools;

Increases demand for products and services;

Attracts new customers;

Opens new markets;

Sustains the business for years to come.


Define an information system.
Page 8 (8 ed.)
An information system (IS) collects, processes, stores, analyzes, and distributes information for a


specific purpose or objective.
Basic functions of an IS are:

Input - Data and information about business transactions are captured or collected by
point-of-sale (POS) scanners, Web sites, and received by other input devices.;

Processing - Data is transformed, converted, analyzed for storage or transfer to an
output device;

Output - Data, information, reports, etc. are distributed to digital screens or hardcopy
(paper); sent as audio; or transferred to other ISs via communication networks;

Feedback - A mechanism that monitors and controls operations.
List and describe all the strategies for competitive advantage.
Page 19 (8 ed.)

Cost leadership - Produce product/service at the lowest cost in the industry;

Differentiation - Offer different products, services, or product features;

Niche - Select a narrow-scope segment (market niche) and be the best in quality,
speed, or cost in that segment;

Growth - Increase market share, acquire more customers, or sell more types of

Alliance - Work with business partners in partnerships, alliances, joint ventures, or
virtual companies;

Innovation - Introduce new products/services; put new features in existing
products/services; develop new ways to produce products/services;

Operational effectiveness - Improve the manner in which internal business processes
are executed so that the firm performs similar activities better than rivals;

Customer orientation - Concentrate on customer satisfaction;

Time - Treat time as a resource, then manage it and use it to the firm’s advantage;

Entry barriers - Create barriers to entry. By introducing innovative products or using IT
to provide exceptional service, companies can create entry barriers to discourage new

Customer or supplier lock-in - Encourage customers or suppliers to stay with you rather
than going to competitors. Reduce customers’ bargaining power by locking them in;

Increase switching costs - Discourage customers or suppliers from going to competitors

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