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Information Systems Powerpoint Chapter 1 Essay

1975 words - 8 pages

Management Information Systems
MANAGING THE DIGITAL FIRM, 12TH EDITION

Chapter 1
INFORMATION SYSTEMS IN BUSINESS TODAY

Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

The Role of Information Systems in Business Today

• How information systems are transforming business
– Increase in wireless technology use, Web sites – Increased business use of Web 2.0 technologies – Cloud computing, mobile digital platform allow more distributed work, decision-making, and collaboration

• Globalization opportunities
– Internet has drastically reduced costs of operating on global scale – Presents both challenges and opportunities
2 © Prentice Hall 2011

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2. 3. 4. 5. 6.
5

Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage Survival
© Prentice Hall 2011

Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

The Role of Information Systems in Business Today

• Operational excellence:
– Improvement of efficiency to attain higher profitability – Information systems, technology an important tool in achieving greater efficiency and productivity – Walmart’s RetailLink system links suppliers to stores for superior replenishment system
6 © Prentice Hall 2011

Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

The Role of Information Systems in Business Today

• New products, services, and business models:
– Business model: describes how company produces, delivers, and sells product or service to create wealth – Information systems and technology a major enabling tool for new products, services, business models • Examples: Apple’s iPod, iTunes, iPhone, iPad, Google’s Android OS, and Netflix
7 © Prentice Hall 2011

Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

The Role of Information Systems in Business Today

• Customer and supplier intimacy:
– Serving customers well leads to customers returning, which raises revenues and profits • Example: High-end hotels that use computers to track customer preferences and use to monitor and customize environment – Intimacy with suppliers allows them to provide vital inputs, which lowers costs • Example: J.C.Penney’s information system which links sales records to contract manufacturer
8 © Prentice Hall 2011

Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

The Role of Information Systems in Business Today

• Improved decision making
– Without accurate information:
• Managers must use forecasts, best guesses, luck • Leads to:
– Overproduction, underproduction of goods and services – Misallocation of resources – Poor response times

• Poor outcomes raise costs, lose customers

– Example: Verizon’s Web-based digital dashboard to provide managers with real-time data on customer complaints, network performance, line outages, etc.
9 © Prentice Hall 2011

Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

The Role of Information Systems in Business Today

• Operational excellence:
– Improvement of efficiency to attain higher profitability

• New products, services, and business models:
– Enabled by technology

• Customer and supplier intimacy:
– Serving customers raises revenues and profits – Better communication with suppliers lowers costs

• Improved decision making
– More accurate data leads to better decisions
10 © Prentice Hall 2011

Management Information Systems
CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY

The Role of Information Systems in...

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