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Impacts Of Social Media Essay

1793 words - 8 pages

INTRODUCTION
The media trend that is on the tip of everyone's tongue these days: Social Media. It is the hot topic that has people, organizations and businesses divided on its suitability in their marketing plan. Some businesses are being built by using social media. It has given way to the media darlings who built an immediate territory by having a lump of friends on Facebook, tweeting until their thumbs wore blisters and blogging until their eyes fell out.
But what is Social Media?
Social media is a new practice of networking that permits any individual to become a source of information via new technologies that do not need any preceding experience. Social media permits the audience to ...view middle of the document...

These are just a few of the ways that companies are benefiting on social media and developing their business and customer base.
The big variation between social media and outmoded publicity (Yellow Pages, radio, and direct mailings) is there is no communication between you and a possible patient with outmoded advertising.

2.0 What are some of the Most Popular Sites?
Facebook: The most popular of social networking sites is undeniably Facebook, this site permits consumers to sign up and add friends and social groups, display information and photos and become fans of countless stuffs. It started as a virtual yearbook for Harvard students and has developed into a world-wide virtual yearbook that consents users all kinds of methods to connect and be in contact with other users within its framework.
Twitter: Twitter is a free social networking and microblogging service that allows its users to post and read messages known as tweets. Tweets are text-based displays of up to 140 letterings shown on the user’s profile page and sent to the user's subscribers who are known as followers. Senders can limit delivery to those in their group of friends or, by default, consent open access.
YouTube: A video sharing website that consents users to upload and post their own videos. It also lets viewers to appraise and comment on posted videos.
RSS Feeds: Real simple syndication. These feeds let individuals to follow new posts to blogs and websites without actually loading the site and they notify users when new content is uploaded to sites. They can receive RSS feeds from several sites to their e-mail account.
LinkedIn: Introduced a news service for users of its expert network as part of an effort to expand the website's use as it nears an original public offering. The service, called LinkedIn Today, gives the users a view of the Internet news stories that are being shared within their private networks, within their businesses and by the wide swath of other professionals on the site. And also to offer tools to categorize and extract related information that users willingly enter about their professional lives, both for job hunting and for performing their existing jobs. Those tools include a planning service that shows users the links between their online connections visually and highlights the people who are the most important connectors.

3.0 Knowledge Sharing
Knowledge is one of the most essential intangible resources owned by human beings. Unlike the economist's restricted resources like land, capital and labour, knowledge is an endless resource that can create increasing returns through its organized use and application. In the twenty-first century, knowledge is being deliberated to be the primary creation resource instead of capital and labour and handling knowledge resources is the main focus of modern organizations.
Davenport and Prusak have perceived knowledge from information, and information from data, on the source of...

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