Assignment 4: IMC and Customer Satisfaction
November 26, 2012
Discuss the company’s advertising strategy and how it aligns with its marketing goals.
Marks autos number one goal is customer satisfaction. We have to make the customer happy and also make a profit. It can be problematic because you want to please everyone. The best approach is to focus on the core audience. That’s when advertising comes into play it can make a vast difference in sales. With the right advertisement your product will sale nonstop and the customers will be pleased. Marks Autos strategy is to stay loyal to our customers and listen to what they ...view middle of the document...
At Marks Auto’s we want to be the best dealership in Tri-State. To be the best we have to advertise in an effective way. We have to reach our customers and give them a great product. We use our website because it will be easy access for the customers. The website will provide all the information you want to know about the company. The billboards will make our company more visible for our customers. The billboards will help build a brand image for the company. The more the customer sees the brand the more they will identify with the product. This will also bring new customers to our company. Advertising via public transportation will help get the company’s more exposure. This advertising will bring new customers who don’t own a car and customers who want a new car. The type of advertisement I’ve chose will increase the sales of the company as well as customer knowledge of the company. We will measure the effectiveness of our company in a couple of ways. The first will be surveys for customers who have purchased a car from the dealership. This will help us evaluate how the customers felt after the purchase. We will also have questions about what made them purchase from the company. The surveys will help us make minor changes to better our company. There will also be question about how effective our advertisement was in their opinion. Then will also measure the effectiveness of the advertisement in quarterly sales. The sales will really show how effective your advertisement strategy was. I feel my advertisement strategy will be effective for our company.
Explain the different promotional strategies that may be used in addition to advertising.
Advertising and promotions work hand and hand when it pertains to business. The two play a major part in the success of your company. One form of promotion will be contributed to the internet. We will promote on major website and social media such as Facebook, Twitter and Cars.com. Using the internet as a promotion tool will help us reach a large audience. That will bring us new customers and help us increase sales. The 2nd promotional tools we will use are newspaper and magazines. This promotion will be for the consumer who read newspaper and magazines. We will have our advertisement in the car section of the newspapers and car magazines. The last promotion will be the radio stations in the Philadelphia area. This is a great promotional tool...