Ideology In Media Essay

730 words - 3 pages

The concept of ideology within the media is an arguably complicated term with numerous definitions depending on the context in which it is used. In everyday language, it can often be used as an insult to charge someone with being ‘ideological’, this label accusing individuals of sticking to their beliefs regardless of hard evidence showing otherwise. When the followers of Karl Marx speak of ideology, they often mean ‘the belief systems that help to justify the actions of those in power by distorting and misrepresenting power’ (Croteau 2010, p. 159). However, in this literature review, the implication of the term ‘Ideology’ will be defined by Associate Professor of Communication at Indiana ...view middle of the document...

This articulation is accomplished, in large part, by popular media, particularly television and mass advertising. These industries have a tendency to display a noticeably narrow range of behaviors and lifestyles. These narrow displays end up marginalising or neglecting people who are so-called different from the traditional, mass-mediated norm.

The construction of ideologies through the various mediums is heavily affected by the notions of intertextuality (the interconnected nature of all texts and their conventions (Brown, 2012, p.33)) and semiotics (the theory of the production and interpretation of actions and objects as signs related to other signs (Eco 1976, p.7)). Semiotics is a very useful way of uncovering and analyzing the types of ideology at work in the media. Creators who hold some sort of ideology will produce every piece of media that is created, and it is almost impossible for them not to impart their views or mindsets into their work. Therefore it is possible, in books, movies, television programs, advertisements, newspapers etc., to discover and breakdown the current ideology that was present at the time of production.
Looking for anything that may be used as a symbol, which the creator purposefully puts there can perform this decoding. However, these can also be misinterpreted as something that holds value as a...

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