Ice Cream Region Essay

5325 words - 22 pages

ICE Cream
Packaged Food -US$2.2 trillion
Ice Cream- US$71.6 billion
Dairy - US$436.2 billion
Oils and Fats - US$116.1 billion
Sauces, Dressings and Condiments US$114.4 billion
Global packaged food value share (2012):
Global packaged food value growth (2011-2012):

Unilever described 2012 as “bi-polar”, with sluggish growth in mature markets contrasting dynamic growth in emerging markets. The company’s turnover increased by 10.5% over 2011 taking the company past the €50 billion milestone for the first time. The company’s Personal Care and Home Care divisions showed double-digit growth.
Unilever reported double-digit growth in ice cream driven largely by ...view middle of the document...

4% and 28.8%, respectively, in ice cream. The ice cream market in Asia Pacific is far more fragmented than in Latin America with number one ranked Lotte Group capturing only 10.1% followed by second-ranked Unilever.

In ice cream, Unilever is well positioned in most markets for growth. In Brazil, it ranks number one with Nestlé a distant second. In China however, the company ranked third behind local players Inner Mongolia Yili and China Mengniu Dairy. There remain a number of smaller local players in China. Mengniu is attempting to move closer towards the premium end of the market which will position it to compete more closely with mid- to premium- positioned Unilever. Unilever has been focusing on building stronger distribution offering distributors higher mark-ups in order to gain new points of sale. The strategy is working as Unilever gained nearly one full percentage point in market share in 2012.

Unilever consistently outperformed Nestlé over the review period in virtually every market in which the two competed. Globally they ranked first and second, respectively. Unilever has invested considerable marketing resources behind the Magnum brand which it continues to roll out to new markets, most recently India where it will launch in April 2013. Magnum sales grew by 7% CAGR over the 2007-2012 period. Cornetto was another major winner for Unilever expanding by 8.1% CAGR. 2011 saw the Magnum brand launch in the US market where it has quickly gained prominence in supermarkets and hypermarkets. For Cornetto, Western Europe remains the key market although the brand also saw strong growth in Latin America and Asia Pacific over the review period.

Currently, the company is focusing its attention on its core brands, such as Knorr, Magnum, Bertolli, Flora, Ben & Jerry's, Hellmann's and Cornetto. These brands receive the largest proportion of investments in terms of both product development and marketing. Expansion of these brands into new segments and categories such as the Knorr Foil Steam Pouch line, launched in 2012.

As a core category for Unilever, ice cream has benefited from considerable investment in marketing and new product development and the Magnum brand in particular.

economic growth will boost demand for impulse and indulgence food in emerging countries like India, China and Brazil. This growth will largely be driven by middle class consumers in urban areas, who will continue to trade up from sugar confectionery and artisanal snacks to more expensive items, like chocolate confectionery and ice cream.
Private label sales are set to expand steadily in the medium term. Retailers' private label offerings are expected to enter emerging markets like India, where their presence is currently close to negligible.

Per capita consumption in countries like India (0.1kg), for instance, is still very low levels compared to North America (8.6kg) and Western Europe (4.1kg). Crucially, however, ice cream...

Other Papers Like ice cream region

Dippin Dots Case Essay

3891 words - 16 pages Teaching Notes – Dippin’ Dots Ice Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development

Compagnie Du Froid Essay

2757 words - 12 pages the Italian region’s expected and actual profit because the €7 total sales variance represented an increase of €7 profit for the actual profit. The €7 variance was calculated by the favorable €20 variance for ice cream sales and an unfavorable variance of €13 for specialty sales (€20-€13=€7). This proves that the Italian region can charge slightly more for their ice cream sales given the increase in demand, while the increase in demand of the

A Decade Of Organization Change At Unilever

853 words - 4 pages which account for about 15 percent of sales include Calvin Klein cosmetics, Pepsodent toothpaste brands, Faberge hair care products and Vaseline skin lotions. Food products account for the remaining 60 percent of sales and include strong offerings in margarine (where Unilever’s market share in most countries exceeds 70 percent), tea, ice cream, frozen foods and bakery products. Historically, Unilever was organised on a decentralised basis

Amul - Marketing Program Design

3843 words - 16 pages * A customer from Rohini, Sec 24, faced the problem that her full cream milk is not of the same quality she was purchasing it for earlier. There is a very bad smell coming from the milk. She is facing this problem for the past 15 days and is now changing to Mother Dairy as a consequence of the quality degradation * A customer complained of a green layer formation on the top of the ice cream he had bought in Ghaziabad. The shopkeeper coolly

Financial Control

3331 words - 14 pages For developing the 2012 ice cream budget we already discuss the assumption for budget 2012.For ice cream factory 2012 budget as follows. Now we look back to the budget from 2009-2011. In year 2009-11 the selling of ice-cream is same according to sales variable cost also remains same. Any organization some macro and micro factors are affected in selling their product. Now, in this section i discuss about the some factor which affect the sales

Flight Retail

858 words - 4 pages rather than challenge them on the rock face. These people are not in great shape, and are likely to flock to the store as early as 3:00 p.m. for ice cream and cookies. We'll have extra staff on hand during these times. The curious are difficult to gauge. They will flow in and out all day, and are likely to peruse our magazine rack for hours (we've allowed for the magazine write-offs). This customer base is our most lucrative, and is most

Food Truck

5877 words - 24 pages . However, you will still need financing from a bank or private investors. A used food truck can cost between $20,000 - $40,000. A new food truck can be as much as $100,000. If you are looking for a truly economical way to start a food truck business, consider a food cart. An ice cream or hot dog cart may not be the most glamourous option, but it certainly the most feasible for many peole. Read on for tips of writing a great restaurant business plan you

Chattanooga Ice Cream

2397 words - 10 pages to replace them with the Sealtest line in all of their southeast region supermarkets within the next 90 days. This decision has caused the company, and their leader, Charlie Moore, to go into panic mode in an attempt to keep the business afloat, while also increasing revenue and expanding the product line while facing external stressors that include the competition introducing premium and “mix-in” flavors and the sagging consumption of ice cream

How to Save Water

2174 words - 9 pages regulatory guidelines including HACCP and VHM guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets. In a short period of thirteen years, Secret Recipe has experienced a rapid growth of over 250 cafes throughout the region. Secret Recipe continuously strives to surpass its own

Research Report and Overview on Milk Ingredients Market, 2016-2026

766 words - 4 pages remarkable growth in the coming four to five years. On the basis of application milk ingredients market is segmented into dairy products, ice-cream, beverages, infant formula, food supplements, sports products and others. Among all the application sub segment, dairy products sub segment is expected to contribute highest market share followed by beverages sub segment. However infant formula sub segment is expected to experience fastest growth in the next

Joy Dishwashing

2098 words - 9 pages include hotdogs, bacon, hams and nuggets, while its canned meat products include corned beef, luncheon meat, sausages, spreads and ready-to-eat viands. Magnolia, Inc. - is a 100%-owned subsidiary of SMPFC and manufactures and markets butter, margarine, cheese, milk, ice cream, jelly snacks, cooking oils and salad aids. Production of milk, jelly snacks, cooking oils and salad aids is outsourced to third party tollers, while production of

Related Essays

Supply & Demand Essay

591 words - 3 pages Ice Cream in Indiana said that “as temperatures continue to remain high in the region, so does the demand for ice cream” (nwitimes). However, on cold, gloomy days, most students do not socialize much. Students try to get their work done on these days so that they can hang out longer on the nicer days. On these gloomy days, Ice-Campusades often has a surplus of ice cream and has to throw it out at the end of the day, which is very inefficient

Ice Cream Consumption In India: Marketing Project

3248 words - 13 pages . Also consumers can have many varied products from many brands. The western region contributes to almost 40% of the ice creams sold in the country with Mumbai being the main market, followed by 30% in the north and 20% in the south. The Indian Ice Cream market can be segmented in three different ways; on the basis of flavors; SKUs or packaging; and consumer segments. While many flavors such as vanilla, strawberry, chocolate, mango

Ice Cream Essay

5903 words - 24 pages Industry Overview Our group evaluated the ice cream industry from a Porter’s Five Forces perspective to determine the attractiveness of the market. Next, we observed Amy’s Ice Creams’ strategy through interviews and class concepts to see how Amy’s competes. Then, we assessed the strengths and weaknesses of the company’s strategy to offer recommendations for Amy’s Ice Creams going forward. Production and Sales The biggest activities in the

Ajsdfasdfa Essay

668 words - 3 pages 1997 to 2004, the Yili has three competitors: “the Wall’s” is the world’s largest ice cream maker; In 1996, Nestle will also be their headquarters in China, moved to Beijing from Hong Kong, Meanwhile in Tianjin and Qingdao invested heavily in the construction of modern ice cream production line; "New World" is a weak competitor. In Yili’s operators who view these competitors have changed from the previous domestic counterparts for foreign