APPLE I PHONE 5.
The iPhone 5 is a touchscreen smartphone developed by Apple Inc. It is the sixth generation of the iPhone, succeeding the iPhone 4S and preceding the iPhone 5S and iPhone 5C. Formally unveiled as part of a press event on September 12, 2012, it was released on September 21, 2012. The iPhone 5 featured major design changes in comparison to its predecessor. These included an aluminum-based body which was thinner and lighter than previous models, a taller screen with a nearly 16:9 aspect ratio, the Apple A6 system-on-chip, LTE support, and Lightning, a new compact dock connector which replaces the 30-pin design used by previous iPhone models. This is the second Apple phone to ...view middle of the document...
SWOT Analysis of Apple.
Although participation in such activities may add value, they may not be a source of competitive advantage. Ultimately, the value, rarity, inimitability, and/or organization (VRIO) of an activity or resource determine its sustainability as a source of competitive advantage. Within this context, we can identify a firm’s strengths, weaknesses, opportunities, and threats (SWOT).
In SWOT analysis Strength and Weaknesses are depends on Internal factors and Opportunities and Threats Depends on External Factors of and Organization. SWOT analysis is useful in decision making about the organization going for any new or existing project.
Apple SWOT Analysis
iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility on Windows platform.
Apple Computer are expert in Developing own software and hardware.
Apple’s niche audience provides the company with some lagging from the direct price competition.
Giving a face-lift to desktop and notebook lines.
technology can be used to improve product awareness and sales.
Low debt—more maneuverable.
Apple Computers have good brand loyalty.
Partnership with Intel Computers in 2006 – Present.
Strong Research & Development Department.
Weak relationship with Intel and Microsoft.
Weak presence in business arena.
The product life cycle of Apple products are very small for that reasons revenues are more depend on launch of new products and services.
Weak presence in markets other than education and publishing.
Slow turn around on high demand products.
Apples market share is far behind from major competitor Microsoft.
In past the relationship between Steve jobs and employee were not good which result in reputation loss.
Increase in worms and viruses on PCs so the antivirus solution can be developed by Apple
Large population (Gen X&Y) which are extremely individualistic and name brand conscious.
The ties of apple other companies are weak, Apple can develop good relationship for joint ventures
Downloadable music and MP3 players are highly marketable.
The online sales of computer are increasing with rapid speed.
The laptop market growth is high; Apple Computers should focus to develop new models to cater the need of customers.
Companies not seeing Apple as compatible with their software.